Some things in life are hard. Very hard. And very much worth every drop of sweat and early rise, bump, bruise and flat life throws at you.

You stop for a second. Take stock. And see where your trusty mountain bike took you.

Scotty Laughland and crew boarded a plane and traveled from Scotland via Oslo and landed in Tromsø. It was a relatively straightforward journey. Arriving late the following morning, they visited the furthest-north Shimano Service Center, Tråkk 9000. From there, they rode an epic journey to Lofoten, Norway.

Equipped with: DEORE XT Di2.

Team: Scotty Laughland, director/rider, Robert Grew, videographer, and Emrik Jansson, photographer.

Subtitles available! Click on the CC (closed captions) button below the video.

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11 Comments

  1. I got REALLY excited when I saw Norway, but in total honesty I was super disappointed. The voiceover sounded like AI, the script was super stale and lacked any trace of soul or passion, and while some of the visuals were stunning, most of the video just felt like an ad with no skip button. Other than the AI voiceover script, there was no storytelling. Too corporate, too overproduced, and lacked inspiration.

  2. I’ll never download an app for my bicycle but I’ll never stop riding and buying bikes! thank you Shimano for all the years of making the finest mechanical drivetrains for any discipline!

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