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30 Comments

  1. oversized_hoodie on

    How fucking hard is it to take one of your employees to a park and snap a real photo of them next to a bike? Lazy ass marketing department.

  2. kasualanderson on

    What in the flying fuck? They couldn’t take a picture of someone standing next to a bike, or buy a stock image of a real person? Could they not even be bothered to pay a human to look at this even once before it was posted. Fuck this shit.

  3. Mind you that the bike also has disc aswell as rim brakes! Serious XBiking right here lads

  4. London-Contra on

    The reach-around drop bar lever for the extra V brake on the rear is genius……

  5. Amazing-Basket-136 on

    I guess with AI, companies might start marketing products that don’t exist, see how many clicks they get, then build the product later.

  6. Horror-Raisin-877 on

    I’m no marketing specialist, but looking at that rear disk brake, it seems to be on the drive side, and on the other side of the cassette….. and the front disk is oddly transparent…

  7. Welp, whatever chance I had of going back to REI just evaporated. What a farce. 

  8. reverendexile on

    My favorite part is the chain going through the spokes. That’s what helps me go super fast… Straight to the hospital

  9. vintagepeugeot on

    Lmao REI been going downhill for years. Shame on them. Literally take an employee to a park in Seattle with an iphone. Fuckin’ lame.

  10. fiddlythingsATX on

    The current REI board is horrible, and unfortunately they’re bringing in executives to match

  11. Salty-Pack-4165 on

    AI slop. How hard is it to make a real picture of a real person on real bike? AI got people lazier than ever before.

  12. Dapper-Ad9787 on

    Hey, who doesn’t need an emergency backup handlebar in case the original one falls off in the middle of a ride, am I right?

  13. PeppermintPig on

    Sometimes you just gotta hang on from behind the seat for dear life and pop that brake. I’m waiting to see one of you xbikers invent this ‘ejection seat’.

    Lady longneck and her masculine torso.

  14. justokayatbikes on

    Honestly Van Rysel should have plenty of marketing material for REI to use. This is pathetic on so many levels. REI is a shell of what it used to be.

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