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  1. man needs helmet. helmet company steps in with solution. Gifts man helmet, man wears helmet cycles off. great marketing. – nails the brand values and shows true intention.

    VS

    man needs helmet. helmet company steps in with solution. Promises* man a helmet, man cycles off into traffic without helmet. Great marketing? – nails the brand values and shows true intention?

  2. I told my daughter years ago to put on a cycling helmet. She fell off and the helmet saved her. I am very proud and she is very pleased.

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