BMX isn’t dead and the people saying so are crying only for their own interests and not the scene. The new Vans film\photo-gallery premiere in {CONTINUED]

The new Vans film and photo-gallery premiere in Paris last night isn't a one off. It's an extension of the excellent media work core riders have produced with the European divisions of corporate brands Vans and Monster in recent years. BMX's core is simply not in California anymore, the brands who've lived off legacy rather than purpose are in decline. Individuals who built big audiences/followings being associated with TCU and Ride US in the 2010's have seen themselves become irrelevant. It's their irrelevancy they're using to drive the new "content" we've seen pop-up lately

DIG has just released their biggest issue ever, Vans (FINALLY!!) have a BMX specific shoe line and Monster continues to produce excellent video series while paying riders decent salaries. BMX has shifted… not died. These were brief examples of the corporate money still coming in. Rider owned brands are having to adjust post-covid and scale back.. but they're still here.

BMX was never and could never be for a large commercial market… and that really fucks some people off. I've always viewed it as a small club that I'm lucky to be a member of. I see only good signs that we're in safe hands right now. Maybe just don't buy any parts being promoted by those gimps Alfredo and Nate 12345