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  1. Ooh I think I get it. Is the point that while cyclist’s lives don’t have inherent value, it’s important to remember they are actually productive members of society when they get off their bikes?

  2. Horror-Raisin-877 on

    Well done!

    Some professions might trigger the opposite effect though. Cyclist, and lawyer 🙂

  3. I like this a lot. Whenever I’ve had close calls with cars, I’ve always found the most compelling way to get through to the driver is to calmly approach and remind them that I’m a father, a husband, a friend, and a doctor. I just want to get home to my wife and kid tonight. That usually leads to some sort of acknowledgment that they were wrong (or at least more often than coming in hot)

  4. Dig it.

    But drop the professions and mix it up; teenage kid as son, young woman as sister, old woman as grandma. Hot chick as step-sister..

  5. NorthNorthAmerican on

    Excellent work!

    Now, add one that has cyclist/everydaychucklehead.

    Y’know like festivus for the rest of us…

  6. doctor_of_sauce on

    Neat concept but the teacher/mom and nurse/mom look kinda sloppy compared to the other slides.

  7. Nice campaign! Here in Germany it’s even 1.5 m (= 5 feet) distance within towns and 2 meters (6.×× feet) outside of towns. It’s a quite new regulation, not always respected, but I can’t complain.

  8. Yup, they need to justify their existence. When I get on my bike I cease to be a whole living human worthy of respect. @@

  9. annoyed__renter on

    Are the faces AI and/or the same model?

    Also a few of the women don’t line up in the middle very well

  10. Why are all of them siblings? hahaha
    Also I would get rid of the mom and dad info. It’s always like you only matter if you have children?

  11. BulbasaurTrainer on

    I think the message is great, but it might be received better if you soften the language a bit. “Give bikes 3 feet” comes across as a demand to drivers who may already be frustrated by sharing the road with cyclists. Perhaps something like “Three feet of space saves lives” would be more sympathetically received?

  12. Top upvoted comment is a classic miserable reddit response lol. For whatever reason, getting behind the wheel of a car absolutely causes some level of dehumanization for some reason, to varying degrees for different people. I think this is really well done and gets the point across

  13. I do like this idea for the most part, but let me give you one suggestion:

    The constant depiction of cyclists as Spandex wearing athletes, and not just regular people who happen to get around by bike, is a major detriment to bike advocacy efforts, because it reinforces the stereotype that cycling is a recreational activity primarily, and that people who are cyclists are simply just well to do people who enjoy riding their bike.

    Look at the average cyclist in the Netherlands. It’s a dude wearing a suit. It’s a lady in a dress. That’s not their normal garb that’s what they’re wearing on their bike, and that’s what we need to show people in campaigns like this, that cycling is just a normal way to get around.

    When I would table with my local bike advocacy group at events, I would deliberately wear my trashy construction carhartts, and a similar shirt, not to show that I didn’t care about cycling, but to signal that this is what I wear when I’m on my bike because I’m just trying to get around.

    Anyway, something like this could be very effective as well if the person is just wearing normal clothes outside of their work clothes, but also happen to be wearing a bike helmet

  14. What’s the Priest’s w/kg? What’s the teacher/mom’s 1-hour power? How many KOMs does the doctor have?

    These are the real details that help humanize cyclists.

    Kidding aside I think this idea works best in video form, like seeing a cyclist returning from a ride to their loved ones or commuting to work in a hospital or just being a human enjoying the day on a bicycle.

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