Hardtail advice

Hi all, looking to spend about £1000 on a new hardtail and really liking the look of both of these for frame geometry, components, and brand. Which would you choose? I'm seeing the Clockwork Orange as an absolute steal, but is that price inflated in the first place?

https://www.paulscycles.co.uk/bikes/mountain-bikes/orange-clockwork-evo-29-comp-hardtail-mountain-bike-smoke-white__10469?currency=GBP&chosenAttribute=B25CLEV29COMP-L&utm_mydataninja=&utm_cmydataninja=18134577484&utm_term=&utm_campaign=PMax:+Hardtail+MTB&utm_source=adwords&utm_medium=ppc&hsa_acc=1674031409&hsa_cam=18134577484&hsa_grp=&hsa_ad=&hsa_src=x&hsa_tgt=&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=17190955580&gbraid=0AAAAADGOiqqgiEzO5jZysAgUpKKPLL3Gk&gclid=Cj0KCQjwoZbBBhDCARIsAOqMEZVKCaureDthEkWkd0IshzG6ezO2qeddP5QeTXJ_Yqg1knRFm1iLV3YaAlEdEALw_wcB

https://www.jejamescycles.com/product/13741000/giant-giant-fathom-29-1-mtb-bike-2023/option/?gad_source=1&gad_campaignid=17176450932&gbraid=0AAAAAD-ormn_bcdlMRFrLwZbukw8A_lJh&gclid=CjwKCAjw_pDBBhBMEiwAmY02NuexAmTyH2XuvHpxWPS60JWIaIpEaU3IILW61oZ5iNVxcfSArClSbhoChKIQAvD_BwE

Here is the 99spokes comparison: https://99spokes.com/en-GB/compare?bikes=orange-clockwork-evo-29-comp-2023%2Cgiant-fathom-29-1-2023

Thank you in advance!