First time posting to anything on Reddit and think this will go down well here
I usually don’t do this, but I wanted to drop a quick (and totally shameless) plug for something we’ve been working hard on!
What started as a preorder for my local running club for a few t-shirts our little brand has started to grown and find some traction! (Our start up story will be explained in full soon)
We’ve put a lot of effort into making this new collection and would genuinely appreciate any feedback.
Also, if you’re feeling generous, a follow on Instagram (@rdnts__) would but much appreciated!
We try and keep everything as real as possible, truth be told we haven't really got a clue what we are doing and every release is a learning curve for us, this being a first in actually bringing out a collection of garments that are bespoke to us
Our main aim is to find the middle ground between sports and leisure
Something you could wear to cycle, run, kayak or whatever your chosen sport is and still feel you can wear it to the pub, dinner or wherever you feel best!
Let us know what you think thank you!
by rdnts__
9 Comments
I took edibles, so I may be a bit dense at the moment. Is rdnts an acronym?
In (American) English this just says “rodents” which generally has a negative connotation.
Congratulations and best of luck!!
It looks relatively generic. There’s definitely nothing that drives me to want to buy it
What about this is cycling fashion?
In “Marketing 101” parlance, what’s your branding strategy here? I see nothing. RDNTS? Road nuts? Rodents (as has been suggested)? Radical New T-Shirts? I just don’t see it!?!? If your target market is “bespoke” fashion, as you say, does that mean that every garment is made-to-order? Your costs will be huge, and your consumer price points will likely have to be so high, that I just can’t see you targeting a market that’s somewhere between sports and leisure. Both of those markets are already saturated with huge names, which leaves little for the small, start-up entrepreneurs like yourselves. An example would be the “Boss” line of Assos cycling clothing. Could you realistically compete with them? I wish you well…I really do. Just don’t quit your day jobs for at least another 3-4 years.
RDNTS of unusual size
Stevie Wonder design this stuff?
Only available in UK?