Danny MacAskill rides adidas HQ

Mountain bike and street trials athlete Danny MacAskill has been with adidas for over a decade and made numerous trips to the global head office for team meets and product testing, but this time was different. After seeing the huge potential the campus had, Danny made the exclusive facilities in Germany the canvas for a session like never before. The result? His latest street trials masterpiece.

“The first time I got the invite to campus I immediately started riding the place in my mind. Riding all the rooftops, riding all the railings, you know, it’s a really interesting space. Not just anyone can go there! As soon as you see that kind of big overhanging piece of architecture or whatever, you immediately imagine the different things you could do up there. So, it was cool to finally get to come here to actually do it.” – Danny MacAskill, adidas Five Ten Athlete

The adidas campus is place for leading innovation and sporting excellence, developing products that enable the world’s best athletes to perform at the very highest level possible. Throughout the project, Danny put the new Five Ten Freerider Pro BOA through its paces, the latest in adidas Five Ten footwear innovation that will be available to the public in early 2025.

@adidasfiveten @dannymacaskill #brandofthebrave

Discover more at https://www.adidas.com/fiveten

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