NORTON
James Lansdowne Norton, affectionately known as ‘Pa’, founded Norton in 1898 as a manufacturer of fittings and parts for the two-wheel trade. Little did he know what that simple business would go on to become.
Over the next 100 years, Norton Motorcycles would experience a series of highs and lows that would lead the name to its unique place in history, as well as thousands of hearts around the world.
1902, the very first Norton Motorcycle, the Energette, was produced – powered by a 143cc, single-cylinder Clement engine.
Just a few years later in 1907, our enviable racing tradition began. Rem Fowler cemented his position as one of the country’s most notable motorcycle racers by riding a 5hp Peugeot-engine Norton to victory at the inaugural Isle of Man TT.
1908 saw the first Norton powered by a single cylinder side-valve unit (the now legendary big 4), and by the following year you could, quite literally, walk into Harrods and buy a brand-new Norton. From inception to high street in little under 10 years, the nation’s love for Norton Motorcycles was growing strong.
mobility.
TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, today announced an investment of £100 million in Norton Motorcycles, Britain’s most iconic sporting motorcycle brand, which was acquired in April 2020. Norton recently opened its new manufacturing facility in Solihull, West Midlands, building British bikes in England using traditional hand-crafted techniques with modern day machinery for consistently high quality.TVS Motor Company is excited to announce an investment of £100 million in Norton Motorcycles, the iconic British brand we had acquired in 2020. Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4SV and 961 Commando. A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place. This investment will be towards electrification, cutting-edge technology, world-class vehicles, manufacturing, sustainability and the future of mobility. This is expected to create 250-300 direct jobs over the next 3 years and another 500-800 indirect jobs across the supply chain. The investments, spread over the next few years, will result in an exciting range of products for the global market. A brand-new facility has already been set up at Solar Park, Solihull, UK, which houses Norton’s state-of-the-art manufacturing capability and the company’s new global design and R&D hub.
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