​Join us on March 28th for episode 3 of the Emerging Creators Masterclass featuring Akil Wade. He’ll delve into AI’s transformative power, sharing how he gained 180K followers in just 3 months and monetised his social growth with vidyo.ai.
Welcome and thank you for being here with us basically we’re here to talk about how to maximize your earnings on social media with video. and we’ve got an amazing guest with us today hi Akil how are you doing amazing how are you good thank you for asking so let me
Introduce Our Guest today to you all Akil uh is the founder of AI Inner Circle a large community Community for AI enthusiasts he’s also co-founded Baba media a marketing agency with many notable clients starting up by filming for motivational speaker Eric Thomas Akil has since worked with top Fortune
500 companies like Adobe Delta Airlines and Cadillac thank you a for being here with us we are very privileged to have you thank you you know love your app I’m excited to talk about it awesome so before we begin the master class we have a sweet little offer for all the
Audience members here if you use the code Akil 67 off that is a k i l 67f you get an additional 16% off on your growth annual plan leading to 67% off please do not share that code that’s exclusive for you guys today and the code can’t be there forever so make sure
To take advantage of it during during the event if you go on the video. app and click upgrade you will see a code section where you can input the code and then it’s going to ask you for your credit card details it’s that simple and if you have any additional questions um
Just uh drop them in the chat box and our support team will be more than happy to assist you so once again if you want to get 67% off the growth annual plan um just use the code AR 67 off during the event and yeah um happy uh creating videos on
Video. so okay we’re going to start with the event now and Akil I want to start off by asking you how did you manage to gain 180,000 followers in just three months on social media I think that and that’s why first of all I’m so excited to talk to you
Guys and I’m happy that the people are watching they can probably get a lot of value from this but when it comes to growing social media I really learned that yes it has a lot to do with quality and it has to do with quantity and it
Has to do with like knowing what Niche or thing to talk about but soon as I kind of figured out what I want to talk about because when I’m bored I just look up AI tools all the time and the thing that I was struggling with was basically
Talking about an AI tool on a consistent basis and delivering it to an audience and when I found a tool like video like and you guys was basically helped me crank out these videos faster because I’m using AI to edit it’s not just me editing it’s like me just talking in
Front of a camera like even you can use your iPhone if you guys are watching after that you just drop it in video and then it can help you just add the b-roll and every other thing that you need like subtitles or whatever right and it got
More and more advanced as it’s been going but I would just say like when it comes to Just Me growing on social media it was just me putting out good content on a consistent basis and this tool definitely help me do that awesome and what inspire ired you
To start creating content in the first place how did you handpick the social media platforms that you’re going to put out the content on so what inspired me to put out content is like just I guess it was a combination of things like just not really wanting to work a job that was
Number one and I just saw like little kids like I had a cousin he was like 17 years old he was a streamer and he was making like around $20,000 like us a month just online and I was just mind buing like bro like you’re just sitting
In front of a camera cutting on you know your computer and you’re making that amount of money so that was really shocking to me and I was also touring around with Eric Thomas the motivational speaker and I worked with another guy named Gary vaynerchuck who’s Big in the
Space and watching those guys really make millions and millions of dollars and Inspire so many people because you can sit in whatever Village or city you’re from and talk to like the people around you and you can reach some people but with when you talk online and you
Get good at talking online I can Poe something and literally reach millions of people in a few like an hour and then I can change somebody’s life across the world like for example I had a student early on he was from aeran the country and he’s 15 years old he just turned 15
Years old and when he just turned 15 years old he was watching some of my content that I was putting out and he went on to make I think he made like 16 th in his first two months just watching my content because he was applying some
Of the tools that he was learning and it was just so mindblowing to me that I’m like wow I just changed an entire Village over in aeran and like because a 15 year old kid to start changing his mom’s life and everything so yeah that that’s what really inspired
Me when it came to picking the the platforms I would just say that I was using Instagram a lot so that’s the platform I use the most but also use YouTube so I use that a lot too but I feel like what ever platform you use that’s probably the one that you should
Be creating content on if it’s Tik Tok or if it’s LinkedIn or whatever because you’re getting on at all time but instead of being like such a consumer you can be a producer right and since you were creating content for different platforms what were the strategies that you were
Applying that was specific to each of these platforms that you were creating content for especially when you were creating it with the mindset that you want to earn from social media when you’re creating this content yeah so I think that the content strategy that I had was I wanted to be
In a position to make money so I was like H how can I make money I can position myself as a resource Hub right like for example I talk about artificial intelligence because I’m interested in artificial intelligence but I talk about how other people can use these tools to
Succeed in business for example video right so I think that by me doing that I position myself in a place where I can make income because I’m actually helping people achieve their goals so that’s an individual that will want to pay me because I just got a client because I
Just help them make more money in their life and also the company would want to pay me because I’m helping bring more users to their company so I think that when it comes to creating content you have to think about how you’re changing other people’s life and is it actually
Useful like it’s funny because someone talked to me about this the other day and they were like yo how do I I don’t want people to use me and people always try to use me when they call me and they always call me for something and I’m
Like well I want people to use me because basically that means I’m valuable so every day a company uses me or people use me to to talk about their tools or their companies and that’s what helps me get paid so I think you want to make yourself useful in a tool like
Video once again I know we’re going to dive deeper into this but this helps you get more exposure no matter what Niche you’re in if you’re like selling things about cats or you’re selling you know hard drives doesn’t matter what it is or what Niche it is you can gain and get in
Front of so many more people and basically attract your ideal customer base essentially right that makes sense and how did you start earning your uh first income from Social Media like what was that experience like and what was the hustle or what was the struggle or
What was the challenges that you had to endure to get to the part where you actually made your first income off of social media so just got experience a little bit wow so one how I started was actually through selling products and I think this is probably one of the
Easiest ways to make money on social media because say for example I’ve got like a product on my desk right now it’s like a thing where I like click it and and it just pulls up things for me oh my computer so like I would just use a tool
Like this and be like oh my gosh this is crazy and then the video will get views and then people would purchase it and I would have a link in that video so people would purchase it through me then all of a sudden that’s how I initially
Started to make money online and I was doing that through different products on a a site called musically before now musically was bought by Tik Tok but that essentially I think opened my eyes to be like wow I can actually make money from using my everyday tools and I mean
Literally like people don’t realize how I don’t want to say easy but how possible it is like even if I just show you this thing right here and then you guys watching see it and like oh my gosh that’s cool and then I have a link to it
People are impulsive they want to buy so if I had a link to this product they would just go click it and then buy it so I feel like it’s not really selling it’s almost like referring people to things that I was already doing and then
For me I’m like hm if I create content every single day so that’s three 365 pieces of content or 366 pieces of content a day and I talk about something people will probably buy it so that’s affiliate marketing and that’s one thing that I really loved about getting into
Social media making money but that’s just one Avenue but that’s where I started and it branched off in a whole bunch of different directions but you know I think that’s something that’s easy to get into and having a tool like video too and I know we can talk about
This but having a tool about like video you can literally write a text prompt about hey help me find Boll about a bike and then all of a sudden it’ll provide a whole bunch of bike pictures and and things and then you can sell your bike
Bell that has a I don’t know a um what is those things called like a Tracker inside of it and you can make a whole bunch of money doing that so there’s so many ways right so this prompts my next question you know what was the deadlock
That you hit with content creation and distribution that prompted you to use video. in the first place like what were the challenges that you were facing with uh Distributing the content and I’m assuming that now you have uh multiple income streams uh you know and you’re making money off of different services
And products off a social media so what was the deadlock that you hit that you know um got you to use a Content repurposing platform like our wow great question so I think that a big thing that you’re going to run into to as an online Creator a content
Creator or a business owner in general and I know a lot of you may have ran into this or you are going to run into especially if you’re on this call you’re probably going to run into this problem but for me being producing content online and starting to make income from
All different directions it was like companies will come to me and they’re like hey I want you to edit this video for me and I’m like okay I can edit this video it’s and I know I’m getting paid to edit this video and then I would try
To Outsource this to editors but it would take a while for editors to give me that content back so that was number one issue was just timing on producing the content that was number one and number two was I had too many things on my plate like I’m supposed to respond to
Emails do email marketing I’m supposed to actually run the business that whatever business I’m doing I’ve got a social media marketing agency got an art artificial intelligence agency I’ve got a travel company they got all these things going on it’s like you don’t have
That much time in a day so if you want to edit edit something it may take you three hours to edit a video so for me I’m like I was always looking at The Cutting Edge like what is the best editing software that I can use so I can
Do it fast and efficiently like not just like producing some crap like actually do it good and that’s what ran me into video because it was able to edit my videos and assist me editing my videos and now my editors editing the videos super fast and efficiently and
It’s faster than anything like you literally you can just text a few words and then it can create your entire video it’s insane so I think that just trying to save time was probably the biggest thing and save money because if I didn’t save time I wouldn’t make more money so
Absolutely that makes a lot of sense so you know how uh your journey started with you doing affiliate marketing and now you run a marketing agency where you’re working for companies and entrepreneurs we were talking about this initially you’re editing podcast content um and you have these hundreds of cont
Pieces that you not only have to edit but also distribute and you have to help these companies make money also so do you think that you know uh for these companies or for small business owners hosting podcasts on social media is that a profitable strategy is that a way for
Uh uh companies and small business owners to make money off of social media yes 1,00% because I think first of all when it comes to podcasting like it is more of a referral say if I do a talking head video and I’m just telling you about something it’s like
People are like okay do I trust this guy he’s probably scamming me he may be lying to me but when they see you getting interviewed in a podcast since people just automatically assume that you’re Authority like for example I don’t know a lot of you guys probably
Seen people like Alex orosy or these big influencers pop up they’re basically talking on a whole bunch of podcasts so then you just assume that they know what they’re talking about so do the same thing they’re like they see something on a podcast and sales and revenue generates it definitely increases from
Being on podcast that’s why you see so many of these big creators on podcast all day because you can talk about something for 30 seconds or for 20 seconds or something online and it’s cool but if you talk about something for an hour and someone spends at least six
To nine minutes with you they’ll probably buy something from you so I think that podcast definitely help you in general yeah Drive Revenue right um and you have a travel channel by the name of black kids travel where you are trying to create a travel Community uh you said that you also
Create YouTube shots uh for that channel where you’re sharing fun facts about countries uh you know using video. how has that experience been what has been your learning curve with the platform and um how has that sort of helped you uh to make an initial income or to even
Even sort of like uh perhaps make a potential income in the future wow that was a great one um so I think that this is huge for you guys that are listening first of all because we do this pretty much all just using video so basically
When it comes to Black is travel when it comes to our YouTube channel it’s basically a tribal company where we help like we help kids that are less fortunate travel because we want to change the narrative so what we do is we give fun facts about every single
Country in the world but I’m not able to just sit and just dig and look at all these fun facts about every country in the world and grab all the b-roll from every country in the world and then produce it all I do is sit down and and
Just talk and read a script pretty much about a country in the world like let’s just say the country aeran like I said but then video just goes ahead and creates The Boll from aeran the city it can create like all the subtitles and things like that so we’re able to
Produce those videos so fast and I literally watch that channel go from zero to I think we’re at like 47,000 subscribers right now on YouTube and it was literally 99.3% probably all from shorts just from shorts generated fast through a tool like video because we’re able to just
Produce all of these short form contents about every country I wouldn’t even like it would take me so long to do that if I didn’t use a tool like that like you would need to hire so many editors to go ahead and do all the digging and
Research and then add all the be and everything so this tool right here just helps just cut down on that process so much right I want to take an audience question at this moment so Elizabeth asks if you had prior training uh on social media or did you end up
Discovering everything by yourself what was your 9 to5 like and how did you sort of pivot into uh you know content creation W great question so I think I was very fortunate you know like I grew up in like Metro Detroit Michigan In America which is a very dangerous area
Of America and I don’t know I feel like I worked and I did jobs like anybody else but what happened was I was very upset at my life when I was young so I was like 16 years old and I was upset in my life because I didn’t want to turn
Out you know like everybody else that was around me so what I did was I just went really hard on studying marketing because I started working with these guys that were older than me and they were doing network marketing so started to learn that pyramid scheme is what
People call it but I actually made a lot of money doing it I made around six figures when I was younger so with this money I didn’t know what to do with it and I invested in a program called thinking into results by this guy named
Bob Proctor who was a big um social or he’s a big public figure he he passed away now but through that he told me to just hold the camera and follow him around so I learned how to be a videographer when I was young and then
From there it kind of taught me a little bit about editing because I was recording all the videos so I would say that I started young in my content creation career or learning how to create content career and that was even before people were really posting on
Instagram this is back when I was using app called VY so I was creating prod like I was creating content back on buy then from there I transitioned to to being in rooms with big creators like Eric Thomas who I mentioned and and Gary bayner Chuck and I work with the guy
Named T Ty Lopez who’s big in the space also he created his content and I was basically creating content for creators for so long so I knew I can do it for myself but I noticed too that and I’ve seen so many people that didn’t have as much experience than me that just
Surpassed me so fast because they just knew what they wanted to talk about it doesn’t matter what it is it’s something that you’re passionate about right like so for me I knew I was passionate about travel I knew that I was passionate about about new technology and I love
Just learning things when I’m bored so I think for you guys listening if you’re someone that that is really trying to find your thing whatever it is that you do when you’re bored or just look on your Instagram feed and whatever you see if it’s like I don’t know people
Shooting potato like potatoes out of a potato gun I don’t know random or people selling clothes whatever it is just talk about that thing consistently because there’s so many people a step behind you and I think that’s what I really learned on my content creation career and that
Really helped me just talk on a consistent basis in front of a camera and that helped me Propel to the next level and the last thing that I’m going to say about that is I actually filmed myself for almost I would say four months I I literally put a camera in
Front of me on my phone and just talked in front of it every night like a daily Doc and I didn’t post it but that gave me the confidence to talk in front of the camera which basically it was easy for me to just sit here in front and if
You guys see me on Instagram or anything that’s what gave me the confidence to just sit there and not get um nervous talking in front of people right you know your journey sounds very impressive I feel like everything LED you up to this moment uh but you also talked about
Folks who are not very experienced uh you know with social media content creation and video editing and I feel personally for them um AI video editing tools can often be U you know a boon a godsent right but uh with so many video editing tools in the market chat GPT
Also recently introduced Sora um you know and uh Sora is going to change the game for movie making uh what according to you um is the USP video. a like What attracted you to with. at the first place yeah first of all I would say one
Big thing is a team like you can tell from just like being on this call you guys are amazing like what you do you care about the app you’re always innovating things and that’s one big thing thing that and that I love about video. and another thing like you
Mentioned about Sora Sora is some new technology that’s probably going to change the world but you can use that type of stuff already when it comes to videoi you can just go in there and just type in your prompt on what you want to see and they can already created so
That’s huge you should take advantage of that now and I think that that alone really attracted me and just the ease of use because it doesn’t matter if you’ve used something like me I’ve used I edited movies before like I edited movie called peppermint which was literally a
Hollywood film and I lived in Hollywood so you can use a something like Premiere Pro but I can almost do the same exact thing with the tool like video and it’s self-explanatory like you can just go in there for the first time and know what
To do it’s not like you need to take courses on how to use it or anything like that it’s just so simple to use I think that when it comes to competitors of video like the other tool that I I’ve used similar to video this was
Definitely the easiest one to use and it wasn’t complicated for the people that work for me now to use it right right right and um so I want to segue into you know how you ended up uh going from making your first income off our social media to increasing the
Revenue that you were generating off of it and the best way to increase your revenue is definitely to diversify your social media platforms right so how did you end up putting systems and proc processes in place to diversify your social media platforms because what content creators often struggle with is
Consistency across all social media platforms like if they would start focusing on Instagram too much YouTube would go haywired or uh you know uh you’re ignoring Tik Tok audience so how do you diversify your social media platforms keeping in mind that you can you know generate revenue from these
Different social media platforms and you have to make sure that uh your focus is on all of that yeah I would say like when it came to generating like income on social media and then growing the income Source it’s just first of all like you said consistency and sticking to the same
Thing like for example all you have to do is have an idea like we’ve been talking about on this call like I don’t know for example and I love doing random things because you can literally use anything like let’s just say pins right like this is a pen uh by I don’t know
What company has this pen but this there’s so many people that are pin enthusiasts let’s just say so if I just spent 360 something days and talked about every single pin because I’m sure there’s thousands or millions of different pins and I talked about every single pin I would grow a huge audience
Of people that are obsess with pins and then all of a sudden the pin companies will start to come to me so it’s like a Snowball Effect you start off when you get one fish right like and you ask a question about how I produce content with my company black kids travel on
YouTube we got a sponsor from and I can’t mention the sponsor’s name but we’ve got a big sponsor who sponsors all my trips now now I can take a team of 20 to every country like this year I’m I live I live in South Africa but we’re
Going to every country in Africa but that’s all based on our content from doing this using a tool like video so I think at the end of the day like and that’s diversifying my content but at the end of the day it comes from being able to create quality content on a
Specific thing just like make pens consistently and then from there a tool like video can help you you guys have a scheduler too it help you schedule your content onto other platforms and distribute them so it’s not even like you have to always be on them because
You can’t you can’t just like you can’t like I’m I’m M I’m not on every platform all the time like I produce content on I don’t know daily content on YouTube right now short daily content on Tik Tok on Instagram on all these platforms but
The only one that I get on is Instagram you know but I’m on all of them yeah so I think that that by focusing on one but also just shooting for all you’re able to distribute them with just sitting down one time and creating content yeah personally I also
Think that uh you know the social media automation feature of wi. can help you just sort of uh go everywhere be everywhere like literally just sort of clone yourself because you just have to post once and you’ve um you know uh shared your content across all social media platforms that’s definitely
Helpful when you want to increase your revenue streams I also do want to talk about you know platform specific strategies uh that work best for monetizing the video content so I want to start off um with your favorite platform Instagram what are the strategies that worked best for you when
You were monetizing with content on Insta cool so I think there strategies that work good and also I want to give a shout out to a Creator her name is Jenna Kutcher she has a strategy she calls it the jk5 method but basically she has like five different things she does like
And I may butcher these because I may just give you four five I don’t know if I can do it but one is like behind the scenes content another one is like a talking head content like when you’re selling your stuff then another thing
That you can do is do like a day in the life type of content to where it’s not exactly behind the scenes and then also like your process on like how to like how do you how do you create the content or whatever so at first I started off
Doing content like that to where I did like lifestyle then I did this type then I did that type then I did Talking Heads and I just continuously did that until one of them popped off and then the one that popped off for me was the talking
Head videos so I think that by understanding what people want that I follow you is huge because a lot of people are like oh my gosh the algorithm doesn’t like me or y y it’s not that it’s just it’s confused at the end of
The day so like you just have to give it clear Direction on where you want to take it and then the platforms will help you they want to help you because they want more people on their platforms they want people to be addicted to their apps
So at the end of the day they want you to create content and they want you to create good cont and want they want you to get views you know so I think at the end of the day you just have to like focus on what it is you want to talk
About and what I did was just talk about the same thing which was different artificial intelligence tools because that’s what I was learning when I was bored and that strategy my okay here it goes my biggest tip that I probably can give you guys is follow the things that make you go wow
Like when you see something that and you’re like wow that’s cool make content about that because if you say wow someone else watching is going to say wow and then if they say wow then they’ll start following you because they want to get wild more often because it’s
Dopamine in their brain so I think at the end of the day that’s what I did I just when I was looking at things online and and it made me it pequ my interest and I was like oh my gosh that’s crazy I just talked about it and that’s my
Biggest strategy or biggest hack and then you use tools like video to actually create the videos for you yeah so how useful are you you know subtitles captions and hashtags how integral are they the strategies that you’re working that you’re using to monetize your content on
Insta so yeah great one too captions it took me so long to get along with this because at first I was like I don’t like captions on my videos but then I realized there’s so many people just by statistics so many people watch videos without like without with the audio on
So just reading it you know and then some people start following you like for me I just made content in English and start talking but then I just realized I’ve got so many people that follow me in Brazil I’ve got so many people that follow me in India or in Nigeria and all
These places around the world I’m like oh like yeah I can make it in their language too by using AI but it’s better if I could just like put the subtitles there they probably can read it maybe so yeah it’s definitely good and definitely helpful and I recommend everybody just
Add those to all of your videos and then when it comes to captions I use hashtags here and there but I think at the end of the day the biggest thing is just making good content and understanding how retention works like getting people’s attention when they first click the video because
At the end of the day to two people that listen to you they they’re looking at your content through their lens so they want to know what they can gain so if you can say here’s how you can find great pin then you just tell them exactly how they can find great pins
Like first you go over to this website and there you got this pin but I think that’s where I see a lot of creators go wrong they try to explain something to someone but they don’t tell them right away what they need to what they’re watching for so just by you doing that
Little thing you’ll see your content explode right absolutely I want to chime in head to say that you know video. supports uh subtitles in uh languages other than English like Spanish German and French we plan to incorporate additional languages also uh to cater to a broader audience because we keep
Getting requests so that’s definitely on our future road map and uh you know you can uh also generate captions for those videos uh instantly using um Ai and even generate uh hashtags uh before you hit the schedule button or just post directly on your socials from wi. so
That’s another tip for our audience here okay let’s move on to YouTube then what strategies do you think work best for monetizing video content on YouTube YouTube I think that it always changes and now it’s moving into this like authentic Vibe before it was like
You had to put a whole bunch of things moving and stuff like that to keep people’s attention but people just want to connect with real people so I think if sometimes like like let’s just say if you have a YouTube channel I think what’s best is just a cut on the camera
And just start talking because if you just start talking every day and just posting it on YouTube you’ll get better and better every day because you don’t want to look dumb and then people will start to watch and you’ll see your views go from one view to 20 views and all of
A sudden you get you know 100 views and you’re like oh my gosh okay like I’ve got an audience now let me basically make this a little bit better so then I think my biggest strategies to is just to be authentic when it comes to YouTube and then tell people why you’re making
The video right away like I mentioned before even on Instagram so you can use ton of different strategies when it comes to YouTube I know so many creators that are making so much money on YouTube and for me my biggest strategy is just consistency and like I said I love to do
Reals and not even that many long form contents because I’ve seen my Channel with black travel explode like it didn’t take much time at all maybe four months to go from zero to almost 50,000 subscribers subscribers are huge when it comes to YouTube because it’s a big
Audience and people they want to go deeper and I think that YouTube is definitely here to stay and it’s been around for a while and it’s probably the most powerful platform in my eyes absolutely agree with you on that um how do you identify a hook for your YouTube
Shots you know how do you identify uh which snippet of your video has the potential uh to go viral and this is a tool that you need video Ai and the hug would be and don’t worry you can try this out for free that’s the hug so it’s like almost hugging them and
Reassuring them that they don’t have to they’re not going to get scammed or they’re not wasting their time or you can even say that like this isn’t going to waste your time or you can say just real quick you know be people love to see things really fast so it’s a lot of
Ways you can hug people in but I think that’s my biggest strategy by first saying some type of hook and then right after that you can use a hug and then a lot of hooks can be so many different things it can be people love negativity
So you saying like this is what not to do when you’re traveling to Australia that’s a hook then I could say don’t worry though you’re not going to get robbed that’s a hug so that’s probably my biggest strategy when it comes to those creating those pieces of content
You guys definitely should take notes on that one yeah for sure that that’s a great tip actually and uh you know what has also worked for the uh video. audience is that they can use the Platforms in teleclip feature to uh just get uh good quality content
That’s already spliced and that uh the AI sort of instantly identifies you know some hook worthy uh short form content that you can post on your socials instantly so that is incredibly helpful um what’s also very resourceful is that uh we also provide virality scores on
These videos so like with the highest uh virality score would have the potential to go viral which is huge it’s huge for Content creators so yeah just wanted to chim that that yeah yeah that I gotta yeah just the key on that that’s huge too because I’ve actually used that
Before like basically sometimes when I’m kind of blank or I don’t I don’t know what to kind of hook people in or I don’t know what to say next just seeing those things that have like a virality score it it like almost reassures me that I’m like wow that’s pretty cool
Like people are loving that or that actually works so I think that’s very huge and helpful right yeah definitely that’s very resourceful and I also want to understand if you have any platform specific strategy for our Tik Tok audience you know uh what sort of
Content can you create on on Tik Tok and uh can help you earn money off of it um what sort of tips or hacks do you have for us there yeah it is funny because all the platforms are different right but like on Tik Tok they don’t really
Like the kind of content that I create on Instagram which I use like very I don’t know I use cameras like this like this is a black magic which is a very like I don’t know more expensive camera and on Tik Tok they just want you to use
Your phone front camera when you use like they literally just want it to be authentic and raw like I can just say like oh my gosh video AI is really cool because it just helped me create 100 videos in 10 minutes you know like people love that and then they just want
To buy and click so from there they really love the the raw content so even if you don’t have a camera and you just want to just record yourself that works and that may be your like that may be your your platform of choice just raw
Content and then you can just do like a talking to the camera type of shot drop it into video Ai and then it’ll add a little Boll that you need for just making the video a little bit more entertaining and keeping the retention there right absolutely and apart from
Platform specific strategies I also think that understanding your audience demographics on these uh platforms is very essential and can sort of improve your earning potential um right uh so how do you understand your audience demographics and these uh on Instagram Tik Tok and YouTube yeah so I think I I understand
My audience and I understand it a few ways I Know video you guys have features that that I know you’re coming out with more with features that help you with the analytics and things like that but for me what I do also is I understand that I love to give free value and
That’s what I’ve been mentioning on this call a lot like by giving people free value you you gain an audience of people that are learning from you so from almost you attract the people that are like you and when you create content consistently all the time all you’re
Doing is creating an audience of you you’re creating a people that do things similar to you so I’m sure that people on this call may be more similar to me like you guys are entrepreneurs maybe early entrepreneurs maybe you want to create more content maybe you have a
Small business you may be an editor or you may be some type of graphic designer but because that’s usually the type of people I attract so I know that I just make content tailored towards the stuff that I want to see like I said that wow factor right so that’s how I understand
My audience mainly just by knowing that they’re me and one Creator actually helped me with this his name is Hamza on YouTube huge Creator but he basically talks about like the inner thoughts that he has with himself he just says to the camera and all of a sudden he has a
Whole Army of people that are exactly like him and then they will buy things from aie has something to buy or and a lot of times I don’t even look at it like buying because I just refer to people just like something that I’m using like if you watch a new movie and
You love the movie you tell your friends about the movie are you selling the movie technically yes but no you’re just telling them that you enjoyed the movie so by me being on this call right now yet am I like selling video I guess technically yes but no I really enjoy
Video and it actually works so I think that that’s the the biggest thing and people will pay you for that and companies that you align with will come towards you too right and since you’re not only creating content for yourself but you’re also creating content for companies and
Other entrepreneurs uh what are the ways that you predict uh you know engagement levels on a video before it’s been taken by um how do you know what kind of Engagement to anticipate and how will it impact the uh Revenue um on social media yeah so yeah engagement rate does
Have a lot to do with it and understanding what the platform wants is huge for example like getting on these calls like it was a call with Instagram and they were talking about like basically how they’re changing their policy to where they want you to to post
Three times a day and they want you to let your stories run out for 24 hours so a lot of people don’t know that so what they do is sorry not three times a day three times a week so a lot of people may go ahead and they may post once a
Week or they may just post a tons of stories so I think that that’s huge first of all understanding which platform and what the platform wants number one and then another thing when it comes to like understanding the the engagement rate and understanding like what people want is it directly tells
You because the apps have like the statistics in there and then I know you guys are coming out with more features that do that also and I know some tools do do that but basically like the videos that do well tell you everything and study those
Videos like for example one video has a million views from me I literally look at um what did I do differently in this video that maybe made it a million views and I may have said and or got straight to the point and that’s why I said to
You guys like I’ve had so many trial and errors on my videos like sometimes I experimented with this saying this saying that and then like it just didn’t work but when I got straight to the point with people like here’s how this works Boom the video started to go viral
And I see so many other creators doing that especially the ones that are in my program so yeah I would say that that’s probably the biggest thing with engagement or retention just telling people right away what it is they’re looking for absolutely and uh what metrics should you focus on to
Understand you know your social media monetization progress um like what kind of numbers do you start receiving um and there comes a point at which you realize that okay you can make money off of it now or you can start monetizing it now or you can um sell things to your
Audience so when it comes to YouTube it’s right away like when it comes to YouTube the thing about it is if you get 10 views on a video and you talk about a I don’t know let’s just say you talk about a pen once again you you’re
Talking about the pen that you like to use if you have a link in your bio to that pen someone will click and buy that pin so I think at the end of the day it’s it’s just talking consistently and then the the um the metric that I would
Use to understand if it’s people are ready it has to be on YouTube it’s mainly comments I guess you can say like if people comment back that’s usually when they like it and then when it comes to Instagram shares is huge when people are sharing your content around
So usually the wow content if you’re if you’re doing something that makes you go wow people want to share that so for me I can tell when a video is going to perform well based on if a lot of people start sharing it right away it’s one big
Metric but when it comes to to earning money on the on the platform a metric that you can use is just first of all putting out dope just put out cool content and you’re going to earn money from it like I promise you no matter what it is you’ll you’ll earn money from
It and companies will come to you and if it if it comes to views views are good likes are cool but at the end of the day I think it comes from quality and you want people to engage you want people to comment so that’s that’s always a good
And reassuring thing yeah for sure I think uh personally also feel like engagement rate the rate which like folks are engaging with your videos and definitely video views um are very essential for you to understand uh that at what stage can you you know start monetizing your content and like you
Told uh our audience we are coming out with a social analytics feature very very soon where uh you know you’ll be able to see analytics from all social media Platforms in one place on our dashboard so you will be able to uncover these insights like with views and
Engagement rates and that will help you uh not only to optimize your marketing efforts but also be able to uh anticipate or predict your earning potential on social media right um so yeah uh that’s on our future road map and we’re going to come out with it
Really soon now that I’ve segwayed into the platform I’d love for you to tell our audience because they’re usually very curious about how content creators typically use video. what their video editing workflow is like so could you just expand on that uh for our audience
Yeah yeah so now I’m at a point of Entrepreneurship to where like I do very minimal editing so I have editors now so my editors are using video. a so I can actually like see what they’re doing inside of there so they’re just using it like I said before the workflow is I’ll
Talk in front of a camera about a specific topic and then I’ll put that in a Google Drive I could just upload a straight to platform but I put it in a Google Drive and they go ahead and they drop that content inside the video and then from there they distri distribute
The content from inside a video and they add they add the b-roll they do everything so they’re able to like make it like an editing house or Hub there then also a cool thing that you guys have is this this thing called bidy and
I know you may talk more about that in a little bit but this thing is so dope because for me I put out newsletters I put out tweets I put in LinkedIn posts I put down a lot of content but this thing basically turns your content that you
Put inside of there until all of this so automatically it can turn into newsletters it can turn into to to anything written form which is insane because now you have this like chat just imagine like I know a lot of you guys used chat gbt just imagine having chat
Gbt trained on just your content it’s huge you can do so many things you can do infinite things with that it can even help you to find your next video or what you can talk about in your next one so it’s huge yeah for sure I know if you want to
Create more content out of your existing video content we have wiy for you so wiy is our AI content assistant that we introduced for our audience um around the end of Fe um and the first week of March uh so Wii enables you to go truly
Multiplatform what I mean by that is you can use Wii to create show notes blogs newsletters emailers any kind kind of uh you know content you want from the existing video content that you’ve uh put uh inputed into uh the video. app so yeah I think it’s truly transformational especially
Because um a lot of businesses and Brands struggle with content repurposing and we thought that if we are letting our audience repurpose their long form content into shots then why not all them use that sh platform content to create more content out of it
Right and so we came up with the idea of wity so yeah I think it’s truly uh groundbreaking because it enables you to again reach out to a larger audience base reach out to a Massy audience and again that sort of uh also helps you with monetizing not just your video
Content platforms but also you know your blogs and your newsletters and that would truly be um you know um transformational for all the creators and for all the business owners out there yes awesome so um I also want to understand from you um if there are any untapped opportunities for monetization
On social media that uh you know uh budding creators often Overlook um any ideas that you have with respect to uh the kind of video content that’s doing wonders right now and people are monetizing it to ear their income yeah so and I think this is huge
For using the tool of like video because even if you’re a type of person that doesn’t want to show your face you don’t you want to make content you want to make money online but you don’t want to show your face and some people in my community they make faceless content
Like I’ve got these two women that live in the Middle East they live in Saudi Arabia and they make baseless content by basically just making videos from a to like video and then they just did do text prompts and then it just provides them with a video because the thing is
People are searching things all the time for example like I’ve got a pool and my pool always needs to get cleaned and I just bought this like new like Pool Cleaner tool right but you can make content like that all day just content about a specific thing and people will
Start following you maybe you have the biggest pool cleaning channel so you can make a fa pool cleaning Channel that’s an example but you can do this about with anything just make a faceless Channel and you’re able to crank these videos out so I think that’s a huge
Potential for people especially if you just don’t really want to be in front of the camera but you want to put out consistent content this is definitely probably the best opportunity because it’s a lot of space for it and there’s especially when you look for something
And you don’t see a lot of it like if you look for something specific like I don’t know phone holders and you don’t see a lot of it you can be that person that creates those things for phone holding companies and just plug in that tool absolutely that that sounds like a
Solid tip I just want to announce uh to our audience since we are nearing the end of our event which was extremely insightful that we have a sweet little offer for you if you use the code Akil 67 off that’s AK I l67 FF you get an additional 16% off on
Your growth annual plan leading to 67% off uh that code is not going to be there for you forever and it’s exclusive for you folks who are attending the event so make sure that you take advantage of it um I want to thank you ail for being here with us today and for
Sharing some very very solid tips for monetizing um Instagram YouTube and Tik Tok that was very informative not just for our audience but also for me yeah thank you thank you for having me I’m excited I’m excited for all the new features you guys are rolling out and
Definitely be supporting and using the tool so thank you thanks so much AK for being here with us um yeah uh I think we’ve addressed most of the questions that uh the folks have here in the chat um I also want to thank the support here uh you know helping me by
Ming the chat um and yeah um Akil I I hope to see you super soon for another Master Class perhaps yes definitely thank you thank you so much take care
1 Comment
Hi I’m from saudi Arabia