UNDERSTANDING THE EUROPEAN TOURIST MARKETS. Unveiling Germany.

Today we are looking at Europe as a large tourism market to target. We highlight the biggest European source markets that you can target for your tourism business.

In this episode, we look at Germany. This is the largest European source market for tourists.

In our upcoming episodes, we will share insights about:-
United Kingdom
France
Spain
Italy &
Netherlands

*German market preferences*
-Germans enjoy nature and cultural activities
-Luxury travel experiences.
-They like to participate in local cultural activities.
-They like trying local food and hiking in nature.
-They are also more interested in beach tourism.
– They like cycling, walking, wellness/fitness and running.
-They love outdoor adventure experiences.

*Safari duration stays for Germans*.
-Germans Spend on average stay on safari- 10- 12 Nights

*Estimated Average safari expenditure*
-Germans spend an average of $6000- $8000

*Tips to attract the German Market.*
-Learn to speak German as a language for effective communication.
-Attract German tourists with active outdoor activities while also providing them with the opportunity to relax.
-Give a lot of information on activities or experiences.
-Increase flexibility in handling and securing payment.
-Use quality accommodation to attract German tourists.
-Germans like to know what they can expect when traveling. pay attention to details.

*Tips to Get German Buyers.*
1. Be part of travel shows/fairs in Germany- ITB Berlin/Berlin Travel Expo/IMEX in Frankfurt.
2. Find buyers on online databases.
3. Optimise your website to reach German buyers.
4. Use social media to connect with German buyers.
5. Use a market representative based in German.

Hi welcome my name is Idris kamoga and I welcome you to this learning episode well it’s been a while but we are here to help you learn more grow more and manage more of your tourism business we have a very interesting topic for those that have been following us

We told you that we will be looking at markets to understand European markets and we are going to look at the top six countries in Europe and we’ll give you specifics about their buyers preferences and how and tips on how to get into this Market by providing exactly what the

Market is very interested in very quickly will give you an Insight on these countries um the top six include German in the rightful order German is the largest European source market for tourists we’ve got United Kingdom we’ve got France Spain Italy and the Netherlands now we are going to look at

The market preferences today we are going to pick our number one country German we will look at the market preferences we’ll also understand tips to attract the German Market will also understand tips to get the German buyers right so if you are probably are very

Lucky sit and relax and see how you can get into all this um to understand better um first to look at the German Market preferences um these are some of the German uh preferences uh Germans enjoy nature and culture experiences so what does this mean to you in all the itineries that

You’re trying to do try to have a mix of Nature and culture experience they love luxury travel so if you’re targeting Germans try to have luxury experiences luxury accommodations spiced within your journey plans and they like to participate in local activities they also like testing Local Foods and they like

Hiking in nature so whenever you’re looking at an itinary and you’re working you probably want to work with so many German tourists this is how you can attract them um they’re also more interested in Beach tourism so as you’re looking at the adventure then probably you can look at

Uh having time for these people to have relaxation maybe along the beach maybe along the lake all that stuff um they’re more interested as we’ve talked about uh Beach tourism also cycling walking wellness fitness uh running are some of the popular activities that Germans enjoy they love more outdoor adventure

And here we can look at primate TRS the gorill the Golden Monkey the canopy walk the gold um um the chimpanzee tracks all that so let’s look at the average expenditure for a German on a holiday first of all they like to stay longer about 10 to 12 nights and an average

Expenditure of about 8,000 $6,000 to $8,000 um some of the tips on how to attract at the German Market one at least you should learn to speak German so that you can have that barrier you see if you can talk to them in their language that

Would be very good um you can as well attract more Germans by providing an itinary that has got more of outdoor activities right uh while giving them an opportunity to relax uh you have to give a lot of more information on Act activities and experiences here we look at how do you

Describe the experiences you know um be flexible on payments Germans want flexibility on payments uh use quality accommodation this is very key we’ve talked about them loving so much of luxury which is very key and you can exhibit luxury in terms of accommodations that you present to

These German in other words they like to know what they can expect while traveling and lastly we want to see how do we get the German buyers one you have to be part of these travel trade fairs for example we get the ITB bin in Germany or you can look

At the bin travel Expo um we also have the IMX in Frankfurt so if you can be part of any of these shows this is how you can get the German buyers you can as well find their databases online and you can include them in your email marketing

Campaigns so that they can get to know more about your products and experiences um thirdly you can optimize your website uh to uh online to grow online increase visibility and then of course uh as Germans are trying to search uh travel destinations they’ll probably

Uh be U of of of of of you’ll be of choice to them uh you can use social media to connect with the German buyers they also have social media handles so you can use Facebook LinkedIn Twitter Instagram Etc and lastly you can use what we call Market representatives in

Germany remember they are best in Germany and they will be very easy to do or spread the word about your brand and once the brand sinks in in Germany that would be the best way to have so I hope you’ve learned something here right don’t forget we’ll be looking at

Each European country following the top six that we’ve mentioned and on our next episode we will be giving you the market prefences of the British the United Kingdom and how to attract them and tips on how to get the British as part of your customers thank you so much and I

Can’t wait to see you in our next video keep following us um for those that are subscribing to our YouTube channel thank you so much keep those comment section um comments coming in below uh comment section so that we can be able to uh give you ready answers for those few

Questions that you may have uh we on in uh LinkedIn Facebook and Twitter thank you and we see you in our next video bye-bye