During the COVID-19 pandemic, cycling experienced an extraordinary boom across the UK. With public transport discouraged, social distancing in place and thousands of bicycles sitting unused in sheds and garages, the Government launched the Fix Your Bike Voucher Scheme.

The idea was simple: give people a voucher worth up to £50 towards the cost of repairing their bicycle and help get more bikes back on the road.

But did it work?

In this video, I take a detailed look at the story of England’s Fix Your Bike scheme — from its chaotic launch and huge public demand to the experiences of customers and the bike shops responsible for carrying out the repairs.

We look at how the scheme worked, who could apply, what repairs were covered, why obtaining a voucher became so difficult, and what happened when the £50 contribution wasn’t enough to make a neglected bicycle roadworthy.

We also examine the Government’s later independent evaluation of the programme. 400,000 vouchers were issued, but fewer than 189,000 were ultimately redeemed. We look at where those vouchers were spent, how much repairs actually cost, whether recipients cycled more afterwards, and what lessons researchers identified for any future bicycle repair schemes.

And there’s another side to this story. Having owned and operated a bike shop during the scheme, I also discuss some of the challenges repair businesses experienced first-hand — from overwhelming demand and administration to customer expectations and the pressure of repairing badly neglected bicycles.

So, several years later, was the £50 Fix Your Bike Voucher Scheme a successful investment in cycling — or an opportunity that could have been handled much better?

Watch the full video and let me know what you think in the comments. Did you receive a Fix Your Bike voucher? Were you able to use it? Or did you work in a bike shop during the scheme? I’d particularly like to hear about your experience.

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2 Comments

  1. It was an abhorrent expensive failure – people bought bikes anyway, bike shops were allowed to operate.
    This scheme was just a cash scheme for large businesses and absolutely no support for smaller businesses…

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