FortNine with an amusing video about how the MTB industry went in circles solving a problem that created a new problem, that was solved by giving up on the original problem

FortNine usually posts motorcycle content but I thought this was still worth posting here despite the obnoxiously long ad from 1:25 to 4:10, so feel free to skip that part.

I've been riding hills and mountains on a $50 low-engagement Shimano rear hub for years and, honestly, it's been fine. I never really noticed the "problem" until it was pointed out to me by others who insist it's a big issue. Added bonus: my hub doesn't sound like a loud swarm of angry bees while coasting.

But, hey, what do I know? I use a $50 low-engagement hub so I must be a n00b. Let's create $300 hubs that solve that huge problem, but introduce pedal kickback, and then create $500 hubs to solve pedal kickback, while reintroducing pedal slop. That's the cost of my entire hardtail that I've been happily riding for years.

Oh and now hubs sound like a loud swarm of angry bees, because obviously that will keep hikers and other trail-goers happy and win them over to the pro-cycling side during local debates about trail access.

So, long story short, just ignore the ads and marketing hype. Instead of being told what is and isn't a problem, determine that for yourself. Anyway, here's a 150-second ad.