Rory Sutherland reveals how one political decision put Spain in the wrong time zone and reshaped the nation’s daily life #RorySutherland #Business #Finance #Wealth #Economics #Marketing
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46 Comments
Ridiculously late to eat says a man who clearly is a constant binge eater.
Lo dice un inglés que sabe nada de cómo somos los españoles. Ale chaval, un sugus y a la cama.
Gunshots for the excellent use of Wack! Big up Rory S, original Ogilvy b-boy crew 😂
Dinner time is 5-6pm, anything later is to long to wait 😂
The way you put it sounds despective. True that Franco was a tyrant fascist dealing with Hitler. Now is part of our culture and we live with it. When I lived in the UK and HAD TO HAVE dinner at 7pm, I had no other chance but adapt. Respect and adapt, and for the record, stop calling things ridiculous when you don’t like it.
This guy can talk a lot of nonsense!
This guy looks like he would be good company for a pint at the pub 😊
Indianapolis should be on Chicago time (Cental), not New York time (Eastern). ASK THE COWS!
They eat late because the lazy barstewads have a sleep in the afternoon. Then sit around smoking and drinking….its like a 3rd world country 😮
I think they need to get drunk first to eat that shitty food. By far the worst cuisine among the Mediterranean countries. If you’ve ever been to Italy, Malta, Greece or Turkey, you’ll be very unimpressed in Spain.
What a typically British explanation. As somebody that spends a lot of time in Spain I find it difficult to understand why British people have to eat before 6, and criticise the Spanish because it is logical to eat later.
The Canary Islands should actually probably be an hour behind London as they're located between 13 & 18 degrees west. 15° is one hour (24th of the way round the Earth)
Australia is hotter than Spain and we eat dinner at 7pm like our English ancestors. Nothing to do with timezone or temperature.
For the first time, he's right, but it's not only about the time zones of Spain, it inherently political. Time zones could theoretically follow pure geography, but history and politics decided not to.
Most of mainland Spain is actually in the western hemisphere. The meridian is only a few kms from the Mediterranean.
And they haven’t yet changed the time an hour back because they detest being at the same timezone with English
Sorry, dude. They eat at about 10 pm. Lived there for about 10 years. Drove me crazy.
Wait till you hear about France.
I lost it at " [cat] "
Not the reason
Spanish eat at 9 because every restaurant 's table is occupied by Rory till 8:30
10pm is supper.
This is utter nonsense. Spain moved to UTC+1 in March 1940. The Franco-Hitler meeting in Hendaye was in October 1940. By then Germany was on UTC+2, not UTC+1, and remained there until 1942. So Spain did not switch time in that meeting, and it did not even switch to the same time Germany was using at the time. France had also moved to UTC+1 around the same period, before occupation. Was that also to impress Hitler? The claim makes absolutely no sense.
He needs to go out and eat less 😂
Even France was on London time before the invasion in 1940 and like Germany the never moved back.
Still not as bad as China.
All on GMT+8 from one side to the other.
Cyprus is one hour ahead of Spain and people still eat at 9pm.
True
Funnily enough, the same happened in France.
We used to be on the same timezone as the UK, Spain and Portugal, but then 1940 happened
But the real problem then is, that they still start working approximately at the same time in the morning. So, an average spaniard is notoriously underslept.
I realize now there’s a rory Sutherland bullsh&t problem. He says things in such a fascinating way. But I can’t help but think hes full of it!
It’s an absolutely ridiculous discussion. What the clock says is irrelevant — it’s just a damn reference point. In the end, people adapt their lives to whatever is convenient for them, and the dominant forces that govern them are astronomical ones. The sun couldn’t care less about what the clock says, and neither do people. It’s as simple as synchronizing in your damn head what time the sun rises and what time it sets. Only a complete idiot could think that something like this represents any kind of difficulty. What difference does it make whether you have dinner at ten at “night” or breakfast at “seven in the afternoon,” when ten and seven are merely conventions? It’s as stupid as saying that calling it “Lunch” is somehow more correct than saying “almuerzo.” Some people never miss an opportunity to waste their time on absurd arguments.
Hot? Only from june to september, so could eat at 8 or 7 easily the rest of the year, thats not the reason
No sé cono nadie Le argumenta a este tipo nada.
Otro estúpido anglo hablando de España , " ex catedra"
It´s all good, but dinning late has nothing to do with it. Eating at 7 is nuts
They sleep in the early afternoon, that's why. It's called siesta. Even 8-8.30pm would be late for a regular dinner time if they ran on their natural, longtitudinal, time zone.
Nice story, just not true. Here is the discrepancy between the historical events and the innacurate explanation of the speaker; The change of the timezone in Spain was effective on 16 March 1940 23:00 Greenwich Mean Time to 17 March 1940 00:00 Central European Time during World War II (see wikipedia for more information: https://en.wikipedia.org/wiki/Time_in_Spain#cite_note-Poulle-6) and the reason was not to improve the relationship with Hitler (as stated in the video) but to better allign with the events of the Second World War that was taking place in Europe. The measure was a termporay decision taken by the Spanish government, in line with most of the governments across Europe (coincidentally under german ocuppation by the time) to racionalize the internal situation and help military operations. Just as a curiosity, france changed the timezone up to five times between 1940 and 1945, following the evolution of the conflict. What it is remarkable is that a temporary measure, initially implemented due to the war, continued until now. (As we say in Spain: There is nothing more permanent than a termporary decision). Again the reason to this decision is not Hitler (already defeated by 1945) but instead, a very practical one. Spain is located in the European Continent (unlike the UK or the Canary Islands) and thereforre, it was considered more convinient, in terms of international relations and easy communications with the rest of the continent, to keep the same timezone than Berlin and Paris, as well as in line with the heart of Europe (Brussels, Netherlands, etc). At least, thats how they saw it back then in 1945. Honestly, being a Spaniard, I like the way we live and if the guy in the video does not like it, he can go somewhere else. We will not miss him here!!!. 😁😁😁
Yes it's so damn hot at 7pm in Burgos on January!
As a spanish i can tell that he is right about Franco and the change, but he is ALSO WRONG because many of us eat at 10 O'clock.
We eat so late because there is good sun until very late, and we like staying outside and enjoy Life outside the house.
We also sleep very late and we like partying until 6/7 am. Also we have "sobremesa" that is siting on the table with coffee, tea, desserts and then liquours after lunch, and talk for hours. Italians are the same, its the souther european culture.
Time zone is not the reason. The work day ends at 8pm. When else are they going to eat dinner?
Not only Spain has dinner at 9. Maybe you have dinner too early.
I've lived in Spain for 25+ years, and my stomach has never gotten used to eating after 9 pm. It's an idiotic cultural habit. I've suffered from acid production trying to sleep, coughing fits as it went upwards, and then down into my trachea, not even getting into issues of poor sleep FOR YEARS. Many Spaniards agree with me, but absolutely stupid, even asinine cultural norms are difficult, if not impossible, to change.
Bull Shit!
Franco wasn't fascist.
Para impresionar a Hitler? Más bien, porque en verano a las 22:30 es de día. Como te vas a ir a dormir a las 8 de la tarde si todavía es de día?
Franco le dijo NO a Hitler … Creo que fué suficiente para impresionarlo 😅
We have lunch and dinner this late to adapt to our jobs and school schedules, among some other reasons
I am sure this chap has a dinner at 7 and at 9 too