We travelled to Bassano del Grappa to find out.
Designed in Switzerland and handmade in the heart of Italy’s most iconic cycling region, SWI blends Swiss precision with Italian craftsmanship and ride feel.
Surrounded by legendary brands like Colnago and Pinarello, SWI has quietly spent the last decade building something completely different.
This is the story behind the factory, the philosophy, and the obsession driving one of cycling’s most interesting boutique brands.
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