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  1. Funny that Porsche owned them and chose to market them under a name that sounds like a generic randomly generated Chinese Amazon brand name “Fazua” instead of… you know… Porsche.

    Porsche drivetrain would have been a selling point.

  2. OutdoorBerkshires on

    The motors were pretty great and utterly silent. Still the most silent motor I’ve ever seen. Even the Trek TQ motor makes more noise.

  3. They probably won’t be the only company, DJI is showing the rest of the industry they’re flat out not good enough to compete.

  4. Averageinternetdoge on

    Wasn’t it a german brand? The naming may have done them a disservice since like others said, it sounds chinese. Maybe they should have been called more germanic like “Unternehmen für Fahrrad-Elektromotoren” (UFFE among friends).

  5. RadiantPerception224 on

    In the presser on Pinkbike about Porsche shutting down their bike division, they mentioned they would be eliminating 500 jobs as a result.

    What in the ACTUAL FUCK were 500 people doing at Porsche to put out their ugly as sin ebike?

  6. wistfullyentrenched on

    Here is the official statement from Fazua.
    > Today is a difficult day for us: a decision has been made to discontinue FAZUA operations.
    FAZUA has always been about more than technology; it’s been about a different way of riding—lighter, more natural, more connected. And most of all, it’s been about a passionate community that believed in that vision. To every rider, partner, and fan: thank you!!!
    Your trust, your feedback, and your energy have positively shaped FAZUA from day one. We know this news comes with uncertainty. What remains unchanged is our commitment to you: the support for FAZUA systems — service, warranty, and the availability of spare parts — through our dealer network for years to come. Keep riding with the confidence that we’re still going to support you. If you need any FAZUA service or parts, please contact your local dealer.
    Thank you for being part of the FAZUA journey.

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