Today’s guest is Joe Wakefield, an award-winning mountain bike and events photographer based in Squamish, British Columbia.
Originally from England, Joe moved to the Sea to Sky to immerse himself in action sports culture, finding identity, community, and purpose through mountain biking and the people who live it every day.
Joe’s photography documents MTB culture from the inside out, the trails, the atmosphere, the dig crews, the freeride energy, and the real stories behind every moment. From grassroots jams to world-class competitions, he captures movement, emotion, landscape, and community with a style rooted in authenticity.
In this episode, we dive into:
• How creativity helps us find identity and belonging
• The culture and community that shape MTB in British Columbia
• What it takes to freeze motion, environment, and feeling in a single frame
• The power of documenting riding culture from within
• Why mountain biking communities create connection, progression, and purpose
Featured Recognition:
Crankworx Deep Summer
Sony World Photography Awards
International Photography Awards
One Eyeland Awards
35 Awards – Top 35 Photographers in Canada
HIPA Shortlist
This episode is about creativity, community, and the importance of storytelling inside the culture you document. If you care about mountain biking, visual storytelling, or the Sea to Sky creative scene, you’ll take a lot from this conversation.
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Web: https://jbwphotos.ca/
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