THE WHEELS OF LONDON.
London.
A city built on motion.
Every day, more than nine million journeys weave through its streets — a constant pulse of movement that never sleeps.
For centuries, London has evolved through how its people travel: from the horse-drawn carriage to the Underground, from the red double-decker to the black cab.
But in the early years of the twenty-first century, the city faced a challenge — congestion, pollution, and the growing urgency of climate change.
What London needed was something simple. Something human.
And in 2010, an unexpected idea rolled onto the streets.
Rows of bright blue bicycles — sturdy, practical, and available to everyone.
They were officially called Barclays Cycle Hire.
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