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In this episode clip from North Star Conversations, I am joined by Paul Whitnell, founder of BITA – the British & Irish Trading Alliance – now known as the Business International Trading Alliance. Paul shares how a simple concept of “people who know people that help people” turned into a global organization spanning 13+ countries. He dives into building culture over networking, the evolution of BITA, and the deep values that keep the community strong. This conversation is about legacy, leadership, and creating platforms that matter.🚀
Don’t miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/
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Video Chapters
00:00 – Introduction
05:37 – Why most networking fails
06:53 – The moment that changed Will’s perspective on BITA
07:45 – BITA is a culture, not just a network
09:07 – Giving before getting: The ethos of BITA
10:32 – How BITA’s culture formed and evolved
11:57 – ESG in action: From plastic to purpose
13:44 – Breaking the cycle of poverty through education
14:13 – Communication and brand-building in BITA
16:18 – Bridging generations with BITAx
17:46 – Why younger generations need mentorship
20:12 – Personal development through leadership
21:10 – From BITA to the Freedom of the City of London
23:06 – Creating a platform with global impact
24:56 – Meeting global leaders through BITA
27:16 – Lang O’Rourke and corporate alignment with BITA
29:00 – The evolving vision and global expansion
33:02 – What Paul wants BITA members to feel
34:06 – Sam Mailing: Transformation through BITA
35:33 – Global representation: UK, UAE, South Africa, and more
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Recommended Video:
Learn more about finding your North Star and how it’ll help your business and your life.
Watch “Why You Want To Create A North Star (Ultimate Goal) and How To Do It” – https://www.youtube.com/watch?v=_LJvAJeCWxM
Watch the full episode with Paul here: https://youtu.be/2VLA-EpjPcw
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I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I’m passionate about empowering others to achieve their dreams and live a life they love.
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