“Brands built on marketing ‘will just evaporate’,” said Cycling Weekly about bikes. What about cycle clothing? Many are Chinese-manufactured (104% tariff), and even those made in the EU get a 20% tariff – it’s inevitable inflation for prices, but I suspect some sellers won’t survive. What do you think?
by Scary-Salad-101
6 Comments
(Specifically for the USA market)
Just going to say that this is going to be quite bad for an industry that’s already hurting from the post covid hangover.
And yes, some manufacturers/importers/sellers won’t survive.
If they are good clothing then they shouldn’t be totally dependent on the US, and will be selling to the rest of the world. They might also take advantage of the rest of the world choosing to buy non-US and continue to produce the same quantity. If they have prioritised the US market then it’s over for them as they’re making something that is selling because of marketing rather than quality. I do have the expectation that no non-US quality clothing manufacturer has the US as the bulk of their market.
Should be fine. Not everyone lives in the USA.
I pulled the trigger on a pair of assos bibs, was hoping for a coupon code or something, but the Strava one just offered specifically exempted bibs so might be cheapest I’ll be able to get a pair. Need a new jersey too, but I can’t afford both atm so we will see what happens, I guess
Are the Brits buying 180.00 Rapha jerseys? Going to be hard times ahead for someone like Rapha, Eliel, etc
just the opposite: brands built on marketing have higher margins. They will stay.
The budget brands will die