An essential event for anyone involved in the strategy, planning, delivery, or evaluation of e-cycling projects.
Discover how e-bikes can help close the gender gap in cycling in low-cycling contexts. This session examines how e-bikes both reinforce and challenge traditional gender norms and how they could serve as a tool to boost women’s cycling rates.
Research insights:
In low-cycling countries, women are significantly less likely to cycle. While previous research highlights the need for better cycling infrastructure and gender equality to encourage more women to cycle, this study explores how e-bikes might also play a key role.
Using interviews with e-cyclists, e-bike retailers, and cycling planners and policy-makers, this research uncovers the gendered dimensions of the e-cycling experience, revealing that e-bikes can:
– Help women fulfil care responsibilities and meet traditional expectations of appearance while cycling.
– Increase women’s confidence and assertiveness on the road.
– Offer less fit women more positive and empowering cycling experiences.
– Enhance the availability of high-quality bikes for women and foster more inclusive bike retail environments.
– Improve women’s transport options, and make it easier for them to get enough exercise.
Watch the event recording to explore how e-bikes can transform access to cycling for women, fostering inclusivity and confidence on the road.