A Not-PSA from Belgium which caught my eye. What looks like a road safety spot turns out to be an advert for a motorcycle magazine. I get what they’re going for here, but you’re probably not the target audience for this magazine to begin with if all you know about bikers is that they sometimes… crash and die? Alright then.
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Biker Magazine: How do we sell our product?
Ad Executive: Say people only see are target audience when they're dead!