All In | Building British Bodybuilding Ep.1

Welcome to the YouTube debut of All In Bodybuilding.

The BUILDING BRITISH BODYBUILDING SERIES invites you behind the brand. Showing how the brand operates, the individuals behind it & how it all ties together. Join us in building the most premium gym wear brand in the UK.

Releasing every launch week from here on out.

A massive thank you to anyone who watches the full episode.

A huge thank you to the man behind the camera @STJOHNAMON also, never ever would have done this without you brother.

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May 3rd, 8am. Premium Bodybuilding Goods Launch.

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Owner – @daninmann

God who’s a [ __ ] big ad this yeah who Am ask me doing YouTube bro that’s my question he you mate can I get a uh oat shaken Brown Sugar Espresso please uh just a Medi one thank you you sure and that’s all thanks byebye I ordered a uh oat shake and Brown Sugar Espresso mate this is the uh the goated Starbucks drink but this isn’t the goated starbu cuz you have to reverse to get near the window you crash your car and the [ __ ] thing I just a bit of milk to start with give me 20 minutes but this Vlog to about to get way more entertaining all right so we got some joggers so that that looks good so we got a little print on the front and then on the back pocket there should be another one yeah so that’s the thing that’s on the side of the Hat as well yeah it’s cool man so same on the back nice and ctle on the front and then there should be M trucker white brown that’s clean and no no no thing on the back here there should have been a gray pair of shorts but they sent me the wrong type of gray so I didn’t get them printed in the end and then watch black shorts that’s nice obviously we’re moving into summer so there’s no point in doing like mad heavyweight T-shirts because he wants to train in a mad heavy t-shirt so we’ve gone for like a lightweight tea so it’s just to say gray and white did a gray one probably like the last time I did a gray [ __ ] t-shirt was like four months ago no no no eight months ago no off white p over it’s bit like yellowy really this like but off white pull over same as the other one zip hoodie not the chunky one that we have too hot now like we can’t keep doing [ __ ] 600 GSM hoodies when it’s like [ __ ] get like it’s going to be like 25 deg outside so stick with some lightweight [ __ ] and then the last item so it’s like three it’s it was it’s meant to be three sets so like joggers shorts that’s cool on the front as well joggers shorts and trackies um so yeah now we just got to [ __ ] put in everyone’s boxes get it all sorted for tomorrow and then we’ll be good to go M like until you stick on the Garment you don’t know how it’s going to look yeah like [ __ ] 4 million boxes just there from all the [ __ ] that I got that I didn’t like that’s sick actually do all right so each of the joggers in shorts and a large St your name [Laughter] guys your name guys right this is my [Laughter] 16 me you need words about that Jim oh bro I just beat these are beaters now they are they’ve got creases in so at this point they are beaters right so the year targets are 150k total turnover that’s not actually like from projections either that’s just like the number I’ve picked out from my head like we projected less but based off last moment we’re going to get it uh 12,500 followers 2,500 online store orders 5,000 email customers basically already hit that uh 4% yearly conversion rate 5 10K months expand to like six sponsored athletes are basically there as well so that was what I said at the start of this year but based off it now I’ve changed it a little bit what I think now will be like 350k total turnover probably like 12 half th000 followers to be fair online store orders is difficult maybe like 4,000 this year uh email customers would be like close to 10K yearly conversion again like 4 to % would be great and then like probably probably 8 10K months yeah black Fridays yeah based off the how the one year went I reckon I reckon June will be just as good as the one year stuff I’ve I’ve got a plan got a plan all right so basically this is absolutely fued the zip on it I it arrived broken so I wanted to cop hoodie for but I don’t want to crop like something that could be salt essentially because this is Surplus to requirement cuz the zip doesn’t work want to crop it see how it looks and then measure everything if it’s decent and send that off to get made instead of this um it won’t be something that we do all the time but I think it’s a one off I think it’ be pretty cool it’s going to be a bit distressed but then we can get the Dremel out and we can like tie it all together with like a bit of distressing on all of the hems in that oh [ __ ] a bit High there propop a long [ __ ] this is going to look sick it’s actually going to look sick you like crop this the when the sleeve has no yes it’s just like we’ll see how it looks first and then we’ll [ __ ] it cut the sleeves cut the sleeves off make it into one of those hooded vasts like the [ __ ] random Bulgarian GE in your gym wear and it’s got like no pain and a big skull on the front of no fear no no fear I have fear fear of those people out if it didn’t FL out it might be because the just doesn’t know what to do oh no it’s because of the hair but if you cut that then it probably would be too short I like the front like the front’s like the perfect length it just rides at the back let me do you know what I’m actually not that [ __ ] mad at that no I’m not either I love it when it’s got like a real like it’s almost got like I don’t even know how to explain it to you it’s almost like an old school boxing fit to it so it’s like very drop shoulder it’s very like wide this way wide that way maybe you want to do is have the elastic here so kind of like the material still cinches in yeah still cinches here and stuff like that cuz at the minute you got to think that’s that’s straight round all the way it’s still cinches it’s still going to kind of taper a little bit it’s still going to be cropped B night CRS my ha got the post office first this demon there’s no between of many Talent fast as [ __ ] cleans my a bit all right so John’s told me that you mix if you mix mayor and ketchup what do you call it what’s the name of the sauce burger sauce bro right is that enough yeah don’t lie man you know it’s so nice yeah it’s decent to be time to lock in for a bit of workies M oh [ __ ] crash can’t back there mate luckily the van’s on but if it wasn’t on it would be [ __ ] swinged us it’s my un don’t [ __ ] Park here D 200 how are you righto this is a that we got for the last thing but it came after so nobody [Laughter] signed amazing in it I’ve got I’ve got 1700 square foot unit and I pay quarterly and it’s like nor 5K so it’s just for for for one year round it’s it’s it’s hemorr again I’m like getting out of that Su getting a new it be he no he’s in his house and yeah he’s like he’s like two days out show he’s trying to stretch anyone who’s never used a cable stack this is the [ __ ] heaviest cable stack in the the world absolutely [ __ ] come on dad come on yeah loveely good job again so narrow come on [Music] oh that’s a tip pump no yeah ready yeah yeah be fine let’s work come on in yeah switch on yes i7 in a pet then let’s go [ __ ] yeah little fingers together let’s go let’s go yes get on then down let’s work hunt down double figures now let’s go yeah yes show me three let’s go drive down yes and again chest tie chest tie don’t let those delts get in front let’s go let’s go and again come on now come on now come on now and again this is you drive down come on in come on in get it short one come on press oh [ __ ] H little stretch steady getting out yeah I got this side oh [ __ ] Jesus Christ right by me is Jordan Peter’s uh sandal yeah absolutely flipflop if you don’t know what that is mate get to know that’s how you know the the big dogs in the building Tom Kirby he’s just took his fals off is that heavy as sparck I’m working it looks heavy yeah heavy enough come on T partial is this the only closed cable set they’ve got in it you’ve got to pass the uh how what is it 13 kilo what on Earth what on Earth 13 kilo L Raaz test to training [Applause] away yeah moving let work good three more there you go intention to that par let’s go two more one more yeah bro what the [ __ ] that is the heaviest cble stack I’m have used yep that’s just made me feel like a right little [ __ ] ass we’re doing a 13 Kil lat rise next to JP’s 560 kilo squat breath real training real trainers this is where the real boys are we are the real men here oh Dom’s in the crew neck get ready this this is sexual this is sexy man really doing a record hit a world record what hit like get us who is what’s going the track it’s probably a bit low down you just do a single arm yeah yeah [ __ ] that gets heavy quick out that [ __ ] all right 4 kilo oh [ __ ] squat today we might high five yeah God hardcore bodybuilding we’re doing ourselves Justice here done yeah yeah yeah yeah nice tune man yeah feels really nice fight against that car fight against that car yeah come on drop off there drop off there come on nice Jesus man [Applause] oh that’s bad Dan to with the nuttiest queue on this I’ll show you I had Doms for about 5 Days full St True full stack baby oh that might be pushing it for me all right this going to be silly let’s see oh [Applause] one yes oh yeah come on in come on in fight fight fight fight fight then go sh that for up sh up sh up sh up then go get him more down come on yes come on L down two more fight want to grow some arms then want to grow some arms then fight fight fight contract go that’s you and again come on come on come on drive one more come on 4ri come [Laughter] on nope bro I could even push John seen it as well crispy viit I’m not going to lie that mic is swallowed by my [ __ ] chin and Peck bro serious training beautiful so good yes levels yeah beautiful tell me when you’re done yeah oh my God it’s like [ __ ] shoulder impingement come on bro fill them up fill them fill them oops oh bro that’s it that’s it think about it think about it let’s go let’s go and see the now dve two or three partials two or three partials there you go one more oh my God you need to [ __ ] do that next level man sorry my knees are really [ __ ] SW on the camera love that one man see you soon see you soon yeah herand I got a text from my supplier a minute ago the one the one that I met at the Arnolds like a new Supply that I met the arold and she like remade my t-shirts for me but she said she wants to do for like a cheaper price so like made in a different Factory um she just like bought one of my t-shirts I was like I’m going to make this for you like even better for a cheaper and uh she just said today she said I’ve just sent you a parcel with four things in it she I have sent four pieces of shirts for you today through FedEx I hope you get them tomorrow hopefully they’re good mate cuz if they are we have to do whatever we want got to do [ __ ] 5xl 2 XL that’s anything and that means like more people more options better athletes right now we’re size restricted so if anyone who thinks that clothing straightforward yeah this is why it isn’t straightforward so basically this woman told me that she was going to get me uh a sample of like basically my clothes exactly how they should be recreate everything about so same fabric same stitching all that the materials and that we use and then she just sends me a message saying please not these samples are just for Stitch and approval as far as fabric is concerned we Tred to get slightly similar um but an accurate Fabric and ribneck will be produced on order so I’m just like brother so you only want to give me that when I actually place the order so I’ve got a order blind still so people will promise you a lot of [ __ ] mate and then none of it is [ __ ] real you have to just hope that these people actually make the [ __ ] they’re going to tell you they’re going to make before you spend all your money with them and lose it all because theyve sent you a load of [ __ ] so this is the third time this has happened now someone says they’re going to make me tease they try and make them they can’t make them and yeah it’s just it’s a fuff but anyways we’re at nandos I’m going to get nund now so catch you in a bit [ __ ] we’re going to get a little coffee first things first Essentials uh and then we got a lot of [ __ ] to do today is going to be a b bigger day coffee sort the pcks out from yesterday sort sort like some of the videos out from yesterday as well and then go drop these boxes off at the unit I got go to my local printers and drop some stuff off and then pick a load of stuff up as well and then packing orders all night with the boys which is going to be great for them so got about 163 orders to get through tonight I reckon we’ll probably box it off in a couple of hours to be fair um and then we’re pretty much done for that for that last launch just needs to like basically get all the new stuff sorted in terms of like campaign the visuals I need to get some picked up like some of the clothes in the unit tonight on the floor and yeah then chill out mate cuz we haven’t really chilled out last two days have we it’s just been like oh we get home at 8:00 oh we do 3 hours work oh we go to bed oh we wake up and then just straight back to it so yeah but almost there last week last week and then we’re uh done for another month and then March and then another big one in June it’s a vicious cycle never ending circle but we love it it’s what we’re here for it’s going to be 24/7 he’s going to just be living with me we’re just going to be good to see you yeah so the top basically messaged me on insta out of nowhere I was just like hey bro I’ve seen your brand um I work for a company called box world but like I also own like a like a an agency on the side and essentially what he said was like let me come and let me come and like have a coffee with you he took me here and he was like oh we’ll sit down we’ll go over like what you do at the minute you spending so on so forth and how are you going to like set your ads up he didn’t really know where the business was at at the time and it wasn’t really in a position where I could be like paying him to do all this [ __ ] I don’t even pay myself so it got to the point where he was like okay you can’t pay me he came to the the Arnolds he he HED me up with with someone that he knew who builds stands he basically put me with the stand for the Arnold if he didn’t do that I wouldn’t have got a stand of the Arnold um he B said oh this G build your stand and so on so forth Todd then swung by the Expo I gave him a load of free [ __ ] as soon as I’m in a position to be able to pay you like I will because I think you’re the guy and this is the person I want to work with he messaged me the next day and he was like hey I’ve been having a think and he was like I want to run it for free is like we’ll we’ll like we’ll pattern this and we’ll we’ll do it together and we’ll we’ll get to a point where like you are if you are able to pay me then you can pay me and I was like yeah sick so right now we’re just like we’ve done one load of Facebook ads already tried and tested it and now we’re just kind of like revisiting it we’re going to try some different strategies he’s a man he’ll be able to explain to you I just click on the ads manager and just see be ads running I’m like okay um but yeah it’ll be sick I reckon in the next like six months we’ll have like ads rolling consistently there’ll be like more stock will be able to purchase because the ad run throughout so like we might have like the launch might be available to purchase for like a week instead of a weekend um but yeah every second again [ __ ] big shout out to him because he’s [ __ ] helping me for absolutely nothing just because he believes in what we’ve got going on I think that is the most important thing right if anyone is starting a brand or starting like an idea just your network is your most important thing because the more people you know the more help you’re going to get and the more favors people are going to pull for you the amount of people who pull favors to me just because they believe in what’s going on it’s not even necessarily A me it’s just what’s going on is unbelievable so again network is [ __ ] key he a [ __ ] real one mate a real one panic in your voice bro burn oh really my car is going to be so full bro B Green t-shirts I think this is the most I’ve had in the car it’s so hard to be trck up now horrible legit numers but you work up to this is it you don’t just start at this see too many people trying to just like buy bulk that 50 of one thing bro I I haven’t even I don’t think I’ve ever sold 50 of one thing in one drop like even across multiple sizes I think the most I’ve ever done is like 40 30 40 so starts more five pieces of each thing gradually gradually bring it up when you know you’ve got the demand and next thing you know you fill your car up I ain’t no expert I ain’t no expert but this is just my my experience but [ __ ] H but yeah you don’t want to you want to start small because the worst thing you want is stock sitting on your shelf you just can’t shift and then you got like stick it in a sale and that like don’t get me wrong every now and then we get something that doesn’t like 100% go or we get that bits return and then we’ve end up we stock on the Shelf but like you’d rather that than 100 units of something like yeah you’ll get a cheaper price whatever but in the long run you want your shelves more empty than four in in my eyes anyways um so yeah start small work bigger and then eventually you can start doing bits like this the more items you offer the harder it is and the more you probably paying cost like again the margins for us are very slim but because we’re doing like more volume now it’s starting to pay off and starting to work a bit better so yeah definely my but one piece ofice from this video is starts more because you’ll [ __ ] yourself in the long run if you don’t normally what I sell is that three boxes but this is like 60% of what what we did on these three rails will probably go um stuff in those boxes will go that’s all blanks stay and then all the stuff on those well that’s where you go oh he’s got oh bro honestly just have a sip of that that that’s that’s supposed to be what we met [Music] cage to be d a t-shirt hoodie last night we packed about 150 orders between four of us so it takes us about 50 50 every 3 hour or 50 an hour so yeah it wasn’t a bad job I’ve dropped off half of them at the thingy today the post office they could only take half because uh there’s so many and every now and then they get a little bit assy with me doing it but we’re almost at that like dpd collection threshold now so life should get easier um and yeah that is it we’re going to go to London today I’m going to have a day off work because it is very much [ __ ] needed um going to go do some shopping with the boys get some good food um and then come back to start the next launch campaign for the stuff that releases on the 3rd of March should get some like new exciting bits in terms of like products and stuff for like end of June in the next couple of days as well so I’ll be able to share some bits about them um and yeah that is it end of March or end of May end of March end of May bro I just love March I just love March March manness Yeah March was Madness yeah I’m just addicted to March now um yeah May if anyone if I said March in this video point I meant May um but yeah it’s been a long [ __ ] 3 days like 4 days I feel so bad for this man behind a camera because I’m Lally there like he thinks we’re getting five minutes to sit down I’m like no bro right we’re going here now we got to go pick this up we got to go drive here but yeah hopefully this gives you a bit more insight into what goes on in the week what goes on in the brand and um yeah these will be a regular thing from now on every launch I’ll probably drop them like two days before just to build up like a little bit of like this is what we do show you some behind the scenes um and yeah we’ll keep them rolling thanks for tuning in and I’ll uh see you all in the next one