the original video is here: https://m.youtube.com/watch?v=YgQsm-5cfpk
For those wondering about the punchline… he said your main target buyers will be white males, so to sell to them, they find asian women most attractive, so you want female asian models featured.
a few years later and his wisdom is still proving true in marketing for… boutique cycling brands.
by -Red_Rocket-
6 Comments
To be at least a little fair to Velocio, they are well known for making women specific bibs that are easier to pull down for using the restroom without having to completely disrobe, so its also their target market.
She is one of their sponsored gravel pros.
This is a massive reach
Velocio launched with a specific focus on premium women’s cycling clothing — an untapped niche at the time.
“Velocio launched in early February [2014] with a first collection of 20+ women’s styles and 2 men’s styles. Providing a comprehensive first range for women with the intent of outfitting a World Tour program set forth our intentions. We launched a brand for both genders and were the first with a focus on best-in-class apparel for women. Our long term strategy was to build our men’s offering to equal measure. From the start we offered our Signature Guarantee to illustrate our commitment to producing high quality, lasting apparel.”
you’ve got it all backwards, Bro. If anything, the attractive women pros they feature are to attract (and retain) their women clientele.
ref for quote: [https://velocio.cc/pages/milestones](https://velocio.cc/pages/milestones)
Imagine being a white male and thinking literally everything is about you.
Puck Moonen endorsed MAAP. Worked well.