Personal & Business Goals For 2024 – Sound Board

Welcome back to 2024 Soundboard.

We catch up after the Christmas break and talk about our goals both personal and professional.

We hope you like the episode.

Jade Spooner welcome back hello happy New Year yeah a bit late but um we me to do a podcast a couple days ago but going through got got my wisdom to that and went Tik Tok famous didn’t you and I went Tik Tok famous no not really I got

Into it in December um I really like it I just think it’s a really good place just to like be yourself um and yeah and I sry I got my wisdom tooth out last week I posted a video of Matt left money under my pillow as the Tooth Fairy told

Me the Tooth Fairy came so I posted that and I think that got like 300,00 views or something and then seven news wrote an article about it it was the funniest thing and because they dig up old stuff as well they were able to say like entrepreneur has like they knew all

This stuff that’s like how do they know that I’m like they just researched previous stuff that’s out there so I think they call it Google yes um so today we’re going to be talking about sort of goal setting uh we’re going to talk about personal goals and business

Goals how to protect your business and some positive outlooks on business so 2024 obviously everyone’s super optimistic and yeah how are you feeling um I feel good I feel good I think last year was kind of that reset year for us I I felt like that personally as well

Like I felt like last year was the year of Happiness like you know Finding personal happiness and and balance and like enjoying life a little bit more um and then I feel like this year I feel really focused on the the professional side of things yeah me too like um same

Same as you like I felt like we just needed like a year off to like chill and I probably wasn’t as ambitious or work E I felt that too I was kind of reflecting on the way over here thinking about you know what we’re going to talk about

Today and I thought that too I thought you know the last year from a professional standpoint I didn’t smash goals like admittedly did not smash goals am I the happiest I’ve ever been in my whole life yes so I’m like you know I I don’t think the two can not go

Together I definitely think they can go together but I just I I spent a real good year like enjoying the life that I’d built as opposed to like looking at what is next and it’s such a it was such a good reset I think it’s the best thing

I’ve ever done what is the balance for it is it like a work hard during the week weekend off sort of balance is it crank for two years have a year off sort of balance where do you say it I I definitely think that the that new

Business or you know Ventures and things like that I think they have to have their you know total investment phase and but I just don’t think you can go at that pace at all times you know I felt last year I was you know I’d started big

Appetite the year before and then last year went out on my own and that was sort of you know in the classic Kylie Jenna saying the year of realizing things like you know I knew that that was the thing that needed to come next um and you know having a startup the

Previous year I’m not going to lie I felt kind of burnt you know burnt out the coming into 2023 so I don’t think you can go at that pace all the time but I definitely think you know had I not worked so hard in the eight years prior

Between big up tight and ecolution and stuff I couldn’t have afforded to have that sort of year you know so I mean the the there’s always a reason for everything in that um did it make you want to take more time off or you ready

To get back into it so so ready to get back into it I I remember like over um Christmas Matt and I did like a vision board and you know launching soundboard launching we trained they were like the first things before any of my other goals like um personal um you know

Relationship uh Finance all that kind of stuff before any of that they were the two that just like stood out to me like you know two businesses got to be launched by the end of this year and we need to do this and then everything else

Comes yeah totally I think if you are driven in the business world like we are and and Entrepreneurship I don’t think you should feel guilty for that as well like I know sometimes we can be mindless and ruthless and so gold driven and we forget everything else by the side and I

Put up this quote yesterday where I said I used to think work everything I used to think work mattered more than most until I looked up and I realized I didn’t have anyone to share it with true so trying to find that balance of that

But I find with us we need to be working we need to be working towards something it makes us a bit partner better person outside of it just Fuller in general and also too like I think the self-belief side of things like if you know that you

You know I think from a leadership perspective you always know that you’re a you know different kettle of fish like you feel that and it’s a matter of like utilizing that and bringing something to the world like if you have that gift like go go do something with it and I

We’re not getting any younger you know and I I now being on Tik Tok and stuff like I watch a lot of Tik toks and there’s a lot of people that say things along lines of you know if I could go back I’d tell myself this

And so many people would just say go after it you know just go after it don’t be afraid don’t worry about what Jo blow down the road is going to think you know post that story post that Tik Tok have zero care factor to what others you know

Want to think and just focus on yourself and your own um your own personal development and I think that’s that’s the motto really isn’t it yeah I know a lot of businesses are very different and pathways are different but do you think entrepreneurship journey is very like

Linear like we all kind of follow a very similar path like things go really really great and there’s like a massive drop off or there massive realization yeah I think especially like those early Bloomers like the people that start in like the their 20s and you know you get

Around you creep around that 30s Mark and then the Freak Out happens and then you look around and then you realize you’re lonely I feel like I hear this pattern a fair bit and then even the step back to go forward and and things like that that that concept keeps me

Grounded a lot because you know I had a few points in the year last year um especially going through like The equalution Saga where I was like you know I should be here and this should have been done and that should and all this kind of stuff and I was just like

Dude like in the in the grand scheme of your life that is this like it’s just this little tiny dot it’s a moment in time and it will pass and I think you know if you spend a year fueling your fire again to to exert the following

Like so be it so say success comes in a 10 times bigger than you’ve had it before how do you regulate yourself to come back to the point where you at right now or is that the price of success of I think I don’t think that happiness

Is something that comes and goes I think it’s kind of something that you find and I personally feel like in my life irrespective of if I had to work 20 hours tomorrow and the following day and for the rest of the year or not I have found happiness maybe it was my

Relationship maybe it was you know the connection I’ve reformed with my family after kind of you know I was never like not in touch with them but definitely was way too focused on work to the point where I didn’t you know have the connection that I’ve got now being so

Close to them from a location perspective like I I think that um I’ve found happiness so I I I think anything could come from like a work perspective and I don’t think it would sacrifice that happiness yeah for sure all right let’s dive into it um we’re going to

Start with goal setting do you have a way that your goal set that’s different or how do you do it yeah I did this year so this year Matt and I did them to together and we just kind of um you know I had mine he had his and they just kind

Of fell under the the same board type thing so we made in our office we’ve got a big whiteboard and we did like the oldfashioned vision board where you stick it up so printed out the the pics and stuck it under categories so the first category was business um second

Category was uh travel third category was relationship money and then other goals so then that’s that’s kind of how we we categorized it yeah what’s in the other goals the other goals were things like um oh sorry there was a health one as well other goals were things like buy

A new Range Rover like that sort of you know buy a boat like it was it it kind of didn’t fall under it’s not really a monetary goal as such it’s a buyer thing and it just fell under other all right cool do you want to open up on any of

Your sort of personal goals or yeah yeah I’ll I’ll touch on a couple from each category so um the business goals um launched we chained uh that’s a massive one to me um that’s kind of been in the works for a couple of years and it’s

Been for a bit it has yeah and I think my my mindset with it all was have echolution done and dusted move into we trained but now my perspective is like don’t wait for nobody like just just go just go irrespective of anything that’s going on in the background um so yeah so

Launch Way trained um soundboard as well which is going to obviously it’s bit of work on our part but we we’ve got this um then also to um relationship Matt and I put just do like a really special date night a month like just something that’s

Really nice that we plan and it’s not just like go down the beach and have fish and chips it’s like just a nice activity sort of thoughtful and got a bit of effort behind yeah we’ve thought about it we’ve kind of made a list of

Things that you know we want to see do restaurants we want to go to and stuff so we’d pick something like off the list do you um do alternate or do you guys share the ideas no we share the ideas we’re usually pretty on the same page

With all that stuff so it’s not like we got like sort of different interests um so yes so uh date night a month and then also um gratitude on date night so when we go to date night we have to say something that we’re grateful for um has

It hard time date nights no it’s been easy as like I feel like I was so much to be happy for so um that’s that was good um and then uh personal I put Mark bis’s podcast be on Mark bis’s podcast that’s like something that like it’s like a personal kind of

Like business SK that is on my mind um me to message him I know do you not I want to I want are you on an organic I want it organic I want to be on his radar um a in for another Forbes article of some sort um being in there and then

Uh what else uh by our first flip so Matt and I So eventually we want to take Matt off the tools so he can like get his business acquired or something like that that’s sort of on the cards for this year and he would just focus on

Doing flips so I’d buy house and he’d renovate it and everything and um yeah run all the materials through his work and stuff and then yeah flip it so start to accumulate a couple of them um and then just a few like fun buy this buy

That and then travel too I yeah travel is my big one yeah Maldives Paris uh Greece and Italy we put sheesh yeah but yeah what about you um so personal wise I think Health’s the big one and I know everyone sort of leans into that towards

The start of the year but I’ve just sort of reflected on like my health Journey over the past couple years and like you said when you walked in you’re like oh is this your new new thing at the moment I’m trying to move away from like I’m

Either all in or all out and just very be minimal and I call the 75 hard ice yeah I’m either they’re in or out um that’s a big one I think for the first time in ages I’ve had like a monthly recurring Revenue goal probably since

About 3 four years ago good idea um individually I kind of just have to focus on two people a business and then back on myself like I sort of put out last night and you’ve been encouraging me this get into Consulting but the big

One is I want to make a and I read this in Steven B’s book I want to put a conscious effort towards learning and teaching that’s a big one like big big cuz I find whenever I do that good things start to happen and I did his

Course over he had a little um me too I done that did you as well oh yeah was it like um it was a random BBC or something yeah yeah that we should have just bought the same one um yeah I did that over over Chrissy

Too he’s good yeah I love him um he’s he’s coming here next April yeah he’s awesome so he’ll be good to watch I did the same I did a um Mr for soundboard and I did one for we train too yeah um and like the the way I sort of see it

Now is like I sort of changed my idea on how I see business and I think we gravitate towards the thing that we’re most comfortable towards and you go Tech always go clothing but I think there’s those little subscription based newsletters online courses that type of

Module when I think about what I used to do in the past and the types of numbers I used to do I’m like why don’t I just sort of stay there that was a big one for me but it’s just a easier way to build a business yeah I agree and also

Strengths too like there’s a you know something that I’ve leared in my line of work doing consulting is that I’m really good at it and that’s the thing that you should do is the thing that you’re really good at you know I I couldn’t go

Do other jobs but I can do this really really well so like why not just do it and capitalize on with Consulting do you find you’re saying sort of the Sim most similar things across the boad does everyone have the same problems that’s probably I feel yes yeah um and also as

Well you the sort of the model that you and I have built out and the topics that we’ve covered are the most common like the ones for soundboard that we that we’ve covered for the um the content they’re the ones that people struggle with the most I feel how much is it

Knowledge verse accountability 50/50 okay you know I think there is there’s a couple of Founders that I work with I’ve got like a few in mind that are just they have so much potential but they just won’t do the work but if someone’s there telling

Them to do it it gets done in a completely different manner do you know what I mean so I I feel like it’s part parcel yeah um so let’s talk about obviously people come in to listen about business advice what’s the types of business goals that other business

Should be sitting leading in towards this year and I know we’re already a month into it but January is almost like a ride off in the business world is anyway isn’t it yeah um I think it’s a really good time to get ahead like I you

Know I tried to pack away a bit of Revenue this this January to kind of just set the tone for the rest of the year I think it’s a really easy month just to kind of forget that it exists but it’s also a really good opportunity to just set otherwise in classic

Business world if you’ve got outgoings you you could spend February trying to catch up from January and so forth so it’s just a good time to like you know get ahead in in a certain way um I think breaking up your goals the same way that you break up business management is a

Really good tip you know um looking at people in culture like what are your team goals and if you’ve got an actual physical office like what are what are the goals to bring to each individual managing the team the actual office space itself I’ve even told some of my

Clients to like start small like if you are struggling to you know build that culture within within your team is there you know a wheel of fortune that you can do on a Friday where the team wins that’s something that my brother does in his real estate agency they spin it they

Get donations from like um or they might buy um vouchers for restaurants in the local area and you know things like that and they Spin the Wheel of Fortune they win prizes on a Friday or something just to bring a bit of bit of Buzz um Team

Lunches you know planning that out and you know quarterly uh performance reviews setting them in stone so people know what they’ve got to look forward to to talk about their performance and renumeration and things like that too so think that’s a good category um for a little one thing we’ve done around the

Office we sort of spoke about last year was like we ended up getting rid of all the alcohol in our office um it just like that was kind of a reflection of who we were as a brand before gamble we drink we had that but now with myself Natasha Andy we’ve got workout

Goals so we’ve got a little board in the office where you have to tick if you have worked out and then um who’s the most competitive probably me probably me yeah I want to win um but then we also flipped that whole B fridge into we got

You foods that get paid from the company I always got fruit in there as well um drinks gole Focus yeah and that was the idea and I got the idea from uh rich Valentin ozich who runs a brand code I love ugly and he went to Supreme and oh

Yeah you’ve told me yeah yeah yeah and that was sort of the idea I got from it I think at the time we were trying to be that sort of frat house Vibe and it look cool at the time it worked yeah for sure at the time it worked but you know too

Your Market is probably growing up with you as well so that’s another thing to keep in mind I think we haven’t really been around for an era of seeing what the social media generation looks like in a in a life cycle and and I I think

For a lot of Brands like you know they’re starting to realize now what got you here won’t get you there and what worked for you back then isn’t working for you right now and it could be a matter of like needing to Pivot it could be a matter of well what does your

Customer look like now maybe you’re not working with the same customer as you were back then so yeah it could be like that could be happening to you too like you’ve grown up yeah for sure grown up like can you can imagine like if you’ve

Got you know on the other side of your audience you probably started with someone when they were single and now they’re engaged in getting married you know like that that could be really the cycle that they’re going through yeah I read this interesting thing the other day that like teenage kids now they

Don’t use emojis and stuff because their parents use emojis so they’ve got their own sort of version of that so yeah understanding like life cycle of a brand and especially in fashion like understanding where where it’s going is like do you follow Trends do you see your own Trends and hopefully the market

Comes to you learning all that I see it with my younger brother now we’re 9 years apart we’re really really close him and I but 9 years apart when you’re 31 and then his age is like Worlds Apart like literally Worlds Apart he said something the other day he’s like that’s

Slaps and I was like what like but you’re still trying to say yeah and I’m like and he just laughs at me he thinks it’s like we’re literally centuries apart I’m like dude it’s N9 years yeah it is we had that with Caleb too and I

Remember Caleb used to get like a little bit upset because he re really wanted to be tight with us and friends and I’m like and it is it’s a beig gap isn’t it yeah we’re like I’m 32 33 at the time he’s just 18 I was like coming or fast

But you need your own crew your own age as he’ll make us feel old one day he’ll be turning like 25 26 and we’ll be like [ __ ] I remember when you were 18 yeah it’s crazy um so other what about businesses so that was sort of on

The positive FR so that that’s sort of um so categorically team um and then I’d have a goal in regards to like your product or service like do you want to add an arm to it do you want to if you’ve got an app do you want to add

Feat features do if you’ve got clothing do you want to add you know if you do teas do you want to add shorts like whatever the actual product is I would have some goals around that and also the other way is around like do you want to

Take away so true do you know that’s a really good point I’ve been doing this and focusing on this with a couple of my clients at the moment especially the new ones some of the new ones that come to me have like a suite of services and I’m

Like this is and you might get one that’s just absolutely not performing but it’s there in the customers view when they’re deciding what to go with and then you might have one that’s overperforming and in the like grand scheme of things the nine services with only four that are doing something is a

Big problem like cut cut cut at that point um so yeah you’re so totally right you can go back as well so if you get that one where that service is overd delivering do you just put all your time into that or how do you scale that out

Just get more people the thing is what you got to look at is if that one is overd delivering and it’s performing really well but it’s not getting specific marketing air time you’re just marketing as a brand and they’re just coming to this one can you imagine like

If the PE if the people were seeing this first and just were told to go straight there rather than making the decision and you know doing that for themselves you you’d get a much better result so it’s kind of like backing the one horse

Sort of thing um so when you do have a great product or service and you scale it out in a certain area do you move to different areas or like how do you scale that out even better I think to consider the customer Journey like do you want to

Be a One-Stop shop do you want you know a better customer experience like if they’re coming to you for this and they love it is it better for you to just stick to what you know or are you kind of um compromising on the customer experience by not giving you know

Something else um really good example in a small scale is I’ve got a business at the moment that I consult for um and she’s launch launching a menstrual cup into the um into the market so that’s menstrual cup so this is this is going to Enlighten you so basically you’ve got

Tampons and then you’ve got pads and then this is a cup that you insert and it catches the blood and oh so there’s still blood that comes out and then you and then you pull it out so she’s launching that into the market what she might do down the line instead of just

Launching this having just this one thing on the website one thing only she might have this is so funny because this is so not your your jam your Market um there’s a market there period unies heat packs like she might make like a little like ecosystem so the woman that’s

Coming there at that time of the month is well and truly CAD for so that’s a really good example um another one in a much grander scale is like mad Paws for example which is um a company that an e-commerce brand that’s doing exceptional they kind of launched with

Like a um kind of like an Uber I think I wrote one of our um articles on it um but they launched with like an Uber experience for pets so they would connect Walkers with pets that needed to be walked which is really cool but over time they’ve just turned into this like

Massive like congrate and they’ve acquired all these different businesses to create a pet pet lovers ecosystem so they’ve got dog bows Pet Food Supplies but they’ve they’ve kept the the brand like the unique Brands they’ve just acquired them and they operate in their own right but they’ve kind of they’re covering the

Base yeah umbrella company UMES exactly that’s smart I was listening to a podcast the other day and I was talking about um oh actually my friend who started breeding golden retrievers he’s always done it and he was telling me how much money they spend on supplements for

The puppies and stuff at the start and brain just you’re like oh subscription model and I was thinking about that and then the podcast that I listened to one of his ideas was the build the ag1 of um supplements for dogs in the morning so they they could taste it dude there’s a

Really cool upcoming brand do you remember Tori that used to work up at she’s doing well yeah the other day yeah yeah she’s cool um tor’s girlfriend launched a brand called lier um L have you seen it have you SE yeah really cool but they do they do dog supplements like

Good for you supplements I got sassy the anxiety and stress one cuz as we know my anxious little freak um I can still hear her bark in the back of my head no and it’s the thing like the market like um I was thinking mow cut at

The top of his eye the other day oh did he he’s just bit of a graze but I remember going to the vet and I’m just like sitting down like they’re going to sting me but I’m going to pay it anyway because it’s my dog 100% the um classic

Example Sassy’s 30,00 L do you remember that yeah I do I remember that actually her her pet insurance that renews annually every January that’s 12200 bucks y it’s like you don’t really Flinch cuz what’s today oh [ __ ] it’s mows thanks for reminding me it’s Mellows worming and N his um insurance

Is up today oh is it yeah you got to get that better get him on yeah um yeah no so I think going back to to what we were saying um you know looking at your your product and service I think is a good way to um create get some some goalss

There and then Revenue as well I think Revenue goals is is super important the menal cup one’s interesting isn’t it it is it’s I think it’s an upcoming Market especially because um people are becoming so much more environmentally conscious and you know I encourage all

Of my I’m I’m not you know I’m not a massive like wooo woo kind of girl when it comes to the environment and I eat animals I’m not vegan or anything along those lines but I do plastic bottle but I and I’m not super great with all of

That kind of stuff in terms of like reducing my carbon footprint but it’s definitely something that even as someone that’s not super consumed with it is becoming more conscious and I’m just like a fraction of them I’m just the ordinary person you know so there’s people that are spending their days

Trying to think about how they can reduce their carbon footprint so it just goes to show that everyone’s conscious in some way so if businesses were not moving in this direction they’d be silly yeah it’s like um one of my mentors in in the clothing space he said it’s just

Good health for your business to constantly try to improve and be more sustainable totally agree espe our industry and Fa like clothing like a lot of wastage goes up in the air too do you get questions about we used to like early on we did but probably not So Much

Anymore uh I think we’re pivoting into the female market like quite heavily soon so I think that will bring more questions asked to be honest uh girls like girls are just naturally more inquisitive doing to well Al stereotypical customer for yktr is probably just your knockout bloke that

Drinks beer at the I think Pep’s doing pep Edwards is doing some good things in that space as well I think she always has she’s always very transparent on her website like I know they had an affiliation with ey change so you make a purchase and they donate like you know

Dollar from every sale yeah like all that kind of stuff and I I noticed that they are they’ve got like a whole sustainability section on on their website now too so she’s always really like front forward with that sort of stuff kind of have to yeah it’s kind of

The guy from Patagonia I think he’s donating all his profits to climate change maybe yeah once he’s he’s already billionaire so let’s get to their Billy first and you’ll be all right get to the Billy and then you start handing handing you to church change out uh what about the

Other way have we done protect your business or just were kind of from dogs and menstrual cups just then no we were um goals and then um we’re talking goals positive things for your business what about like protecting your business protecting it cuz I feel like you roll

Into the new year even though it’s not the financial year or business year like it’s still a new year and you start thinking again yeah I think um a really good way to protect your business is reflect on previous years year and ask yourself if anything went dramatically

Wrong like if you if there were any loopholes in like a say like a manufacturer um agreement or something like that that you learned from maybe you can you know create new agreements sign new agreements and stuff to protect yourself from that the following year same with employment agreements too like

Non-competes a massive one that always kind of arises do like can my time again I would had some non-competing ndas ride and play straight away yeah non-competes and ndas I think they’re two like major ones yeah that was a big one like um when I built yktr sports out I always just thought

This is going to go great this is going to be like super optimistic I didn’t ask the question of like if it goes wrong what will put me out of business and one of the main ones was like people taking Talent when you think about protecting your business I think that’s a really

Good question to start with what could go wrong basically so for example in the tech Bas data leak like are you secure we’ve we’ve had our database um at equalution like years and years ago the meal database was hacked um and this is before things got really tight like

Technolog is a lot better than when we like first started but even in in the tech front like you know data leaks and stuff can happen you know that’s scary yeah that’s super scary people go in there so um this hacker went in and deleted things so that’s really and like

Fortunately our team had like a backup server and everything like that so it wasn’t anything to do with our customers it was to do with the database so that was someone like that’s like a direct sabotage you know um which is really crazy so in Tech that can happen too I

Wouldn’t even have thought of that and then if you’ve got like um customer information like privacy leaks and things like that even email marketing there was so many disasters last year where you know emails were sent and everyone was cced in have you seen those like sorry if you got that last email

Where like our whole like we protect your privacy and all this stuff like it’s it’s big you know people take that stuff really seriously that can damage a brand I think one mental model that I heard the other day maybe a couple weeks ago and if you’re a founder of a

Business and you got staff like mentally remove that like each staff member from your organization like if they left the company protect um the like make sure that you can function without without them or do you actually even need them like across the board like I’m looking

At Nike I’m looking at a lot of big Brands they’re doing big layoffs at the moment and that usually from those big companies that sort of filters down into the smaller companies are you noticing economically that you know people are just not spending as much yeah for sure

I think there still hangover from like 2020 to 2022 where Co and everyone’s get a lot of money a lot of people time on their hands people wanted to do alternative things and it’s happened across the board especially in e-commerce and especially in clothing too yeah yeah I wish I started something

Else in in Co you know I I I started Consulting man and that was obviously a great thing like that’s my livelihood now you know um and gained a lot of experience but when people had a real appetite for spending I wish I just kind of found something eom wise and yeah

Even Drop Shipping like if you could found like a product that was that was taking off people were spending all their days like on social media and looking at ads and seeing consumer based stuff and had nothing else to spend it on yeah yeah like do you even remember

Going into grocery stores and stuff and there was like just the canned food do you remember those days it was a weird time wasn’t it bloody weird but like now looking back very opportunistic very opportunistic I think there was one time like as a brand we were looking at like

Face masks and we were like how quick can we get a bunch of face masks here did you do it yeah we done face masks but like um it was too like everyone was already everyone was everyone on there test and stuff there hand sanitizers and that’s right I remember there was

Actually um I I saw recently there was a big Scandal I couldn’t tell you the name of the couple but someone in government I think over in the UK they had signed a contract um she had signed her husband a contract for like a $60 million deal or

Something like that and they later found out that it was her husband the the um it was for lab coats and stuff and they later found out that it was her husband and he in fact profited like 40 of the 60 million like it was crazy it’s crazy

How people think they can get away with that stuff yeah I know and have the balls St try I know it’s like that Sam what’s the crypto guys Sam Bank bank yeah like wow that is crazy I I I had heaps of money in did you did you lose

Any like yeah I lost heaps and oh pulled it out what’s your is it realized Gams is it unrealized Gams or whatever it’s called what’s your do you still have money in crypto and stuff now or you no I will though like once money come I’ll will start splitting across shares and

Crypto again I still believe in it I still but like same thing I was caught up in the hype and um a lot of people were asking me about advice I feel like I had to have an opinion on it yeah so I think what’s your opinion of it now uh

It’s very cyclical so it does like those sort of foure Cycles it’s kind of heading into that fourth year where it normally grows but in saying that I’ll just buy Basics like um Bitcoin yeah ethereum I’m going to get a few properties this year I think just my my brother started to do

This and he flips and my brother’s a real estate owns an agency um but he’s a plumber by trade like that that was his first ever job so he can kind of do both like he’s renovated his bathrooms and sold the house at the end like that the

Full life cycle sort of thing and looking at Matt and I and the complement between the two of us I think it makes like out of sense that’s that’s what I hope we’ll do this year and um I think um I’m not too sure what the laws are

Tax-wise in this country but like having real estate especially because tax is always going to be your biggest expense in this country um so I think I think in America in San Francisco if they get a tech guy and he’s worth heaps of money and he gets married he get quit your job

And you’re a real estate agent you’re you’re in that sort of space now cuz you can buy in and wi it off somehow so I don’t know what the tax laws are like here but there’s definitely something in there I know you can also do cuz tax laws benefit real estate and business

People yeah you can also buy through like your super and stuff too there’s like a lot of different loopholes and stuff so yeah yeah I think that’ll be a good good space to do I’ve never had an interest to be honest until this year yeah yeah I’m more oh actually won’t

Talk about it secret secret next time uh quick Q&A section thanks for people that come through we got three different we got three questions here first question how to revive a dying business I haven’t posted anything in six months I think um I read a really good actually heard a

Really good quote from um Mel Robbins she’s Fab do you like her voice Tona voice yeah I I I think she’s so motivating like I I love I think is she a New York chick or I don’t know yeah I know that accent it’s that was weird she was on um I was

In a the other day and her podcast come on I’m just like she did a really good app with um Steven Bartlett as well um she did a great quote the start of the year you know like it’s um it’s the new year and we’re all looking for the next

Resolution like what what can we start what can we start but what can we continue to do like why are we always trying to make everything like so over complicated why can’t we keep it simplistic why can’t we continue to do what has worked for really well for us

You know why can’t we just you know um continue do the things that we know that we can do really well and keep doing them better rather than try and introduce all these new things and by February you’re not doing your 30 minutes of meditation in the morning and

Your ice bath in the evening and all this kind of stuff like that was the General consensus of what she was saying and I think that’s a that’s a really good point yeah um yeah I’m just trying to revive a DI but my first question was like why did

You stop in the first place like does it actually like serve that person anymore and like I’ve started businesses and one stuff that’s done well and I don’t know sometimes there was an element of imposter syndrome there there’s element of I wanted to try do chiny object syndrome is probably something I’m very

Guilty of and I’m like let’s just start this and start moving that way yeah I don’t know I think the internal questions should ask yourself why did you stop in the first place true do you actually want to continue in this business yeah and then going off what I

Was saying earlier like looking back at what did work for you and just even starting small like starting with the basics like showing up on Instagram you know maybe it might even be a you know you revisit everything as a whole and can you come back out new like I think

If you can do a Rebrand or you know um just an honest message hey I was like going through bit yeah um we’ve we had problems with our manufacturer or we did this or we did that we changed this we Chang that whatever the TR honest truth

Might be that usually conveys quite well um say that and and come back like it’s not meant to be a marketing tactic but I think vulnerability is a I think it works way to work I also think reinventions work really well too so if you can come out with like new website

And you look and you feel new experience maybe you listen to feedback take you know get your your um you know five customers or something that you worked with in the previous year ask them what they loved you know grow on those things ask them what they can be what can be

Improved change those things say you asked we listened and this is the new version of us yeah I think that’s a good way there probably a better way to do it so first internally understand why you stopped and if you’re de started to start again think of a way that you

Could repackage the The Comeback and I think G up done a great version of that a couple years ago where pcka was out of his business and had enough with it and he was dealing with cord issues and stuff like that and he just said like

What like I needed to take time off blah blah blah we’re back and then zoned in and they took off so love that yeah repackage the comeback was a good way to Market it I think that’s cool yeah uh what’s the hardest part about starting off a business from nothing um I think

Just like the step by step like just knowing what comes first and sometimes it’s a little bit chicken before the egg but I think I always kind of follow like a bit of a um a framework like I kind of always I like Frameworks now as I’ve got

More into business yeah I think just starting off with like branding offer then website then your social media tactics and your email marketing tactics like that’s the sort of flow that I use um but I think that that is often the hardest thing it’s like where the hell

Do I start you know just yeah you just got to start and it really depends on the business too because cuz if you’re offering a service I would say start with the customer just service people you know when I first started uh it depends where you coming from like when

I first started Consulting I wasn’t um I wasn’t Consulting for free um but I was a lot lower rate than I am now because I still had experience like I knew what I was doing I wasn’t just like Flying Blind but it was definitely the early days in that career you know just

Start working with people get feedback tweak how you do things find your groove find a framework that works for you but then if you’re obviously doing product then you’ll have to Source the product test the product get people to wear the products get feedback but always be

Mindful of product like I know it seems like an exciting way to start a business and especially like clothing it’s oh you make clothes which is so cool but the the process of getting that done from from sampling from how you pay it from taxes from import export it’s a a quite

A lengthy process and it takes a lot of fuckups to get good at it so yeah so I think just starting is like the the best foot in the door that you can give yourself is just we talk about product to Market fit a lot and I think it’s if

You can build your Market first and add the product a little bit later I think that’s a great way to do it probably my advice on this would just be double down on education and understand probably who’s the main person in your field that’s the best at what you’re doing but

Also go to the top and then have like tears down on people that are someone who might be doing 500k a million K say it’s in the clothing space like understand him study him see what they’re doing see what their websites doing see what’s selling see what’s in

The S section it’s and not not working as well so I think having different te of like that’s the dream person that I want to be in this industry and there’s someone who’s just in front of me it’s like um you know looking at like J up

And then looking at like South Street and then you know like just like looking at the different levels and you know and then there’s I’m sure there’s like a you know just started you know down in the third tier as well so it’s like looking at the different levels and being like

What different appes them and what do I love about what they what they’re all doing and and things like that yeah and like um I know there’s I think copying early is is a great way to to do things but then making your own making your own

That’s a big one there’s a saying there like it’s okay to be a copycat as long as you copy the right cat and I think sometimes when you are copying especially early on it’s it’s okay to be like honest about it just hey with learning these are the guys that were

Inspired by that’s how that’s the sort of terminology they’re using in clothing or reference point was and then over time yeah yeah and I I think especially like in this space clothing everyone does it um some people more upfront about it than others who have you got your eye on at the moment

Is um no we’re we I’m also looking at business models so I don’t think there’s a market here in Australia for that midt so like a lot of people want designer or then it’s like uni cheaper true so that sort of Middle Ground is no man’s land

At the moment in my opinion yeah um so I think we’re not really looking at for because we’ve got enough data to go ah this is what works this what doesn’t work and just keeping it as simple as possible the best businesses are simple true um speaking of South Street I love

Them who are they I don’t know you haven’t heard of them oh it’s just a really cool like um they’re from Melbourne it’s like a street wear brand but just funky stuff just cool cool things kind of like I can’t I’m not going to say cross between because

They’re their own but it’s it’s just but you can see the reference points yeah I can I can kind of see what they what the style you know if you like this style you like that style sort of thing yeah okay um they’re really cool yeah um last

Question thoughts on providing AI as a business model to make businesses more efficient automating like it’s a very broad question um my thoughts are customer service would be an easy one to start with yeah definitely and but also to um I wouldn’t go putting a lot of money

Into developing anything that you could maybe test with like an off-the-shelf solution first like if you’ve if there’s like a um a product out there like say you know for example in customer service I know that intercom is a chat system that you can integrate onto websit so

When people pop up and say like hey what’s the sizing like for this it can give you an automative response based on like keywords and stuff yeah I wouldn’t go building your own system if intercom exists just try something out first and see if it works for your business yeah I

Think rolling off the back of that conversation there is like targeting businesses that say they’ve got Founders that are between maybe 40 to 60 years old potentially don’t have a website that you could build um straight away or that you could build straight away but also that customer service base and

Going into they frequently asked questions and sort of just copying that and building it out for them and then charging them a monthly retainer so if you can charge someone like 500 bucks and you get 10 of those there’s 5K for just the buildout and then the

Maintenance of the service I think it’s a great way to do it yeah I think so too um and then I think look at the areas of your business that you need to automate and see you know what’s available from an AI front that could you know plug

Into that area you know if if I don’t know if you need your customer service automated go there first if you need um even just like Auto responses on social media see if there’s anything there you know like that sort of thing yeah anyway you can limit friction I think that’s

Where AI is great I heard Alex OSI say that he went to all his staff and he goes you’ve got two weeks I want you to find the AI program or software that will put you out of your own job that’s smart yeah and he goes I’m not going to

Fire you but I just want you guys to learn that you can do stuff a bit more efficient say someone’s on say you pay them a wage of say $60,000 and they’re doing this amount out of output with that same 60k they can do triple the output it’s more Bene beneficial for you

As a business owner I agree and they they’ll probably do it in a quicker time too yeah I agree um your 2024 goals uh Health ones I’ve got a monthly retaining um monthly recuring Revenue goal y I really want to get back into podcasting it and B be big in this space by

Providing the most value and helping the most people I think that’s where I get my biggest kick out of uh and just get yktr we’ve got revenue girls for yktr this year and the next couple years too yeah cool so it’s probably the first time in a while that I’ve had like clear

Goals like they’re on my war in my office I read them every day and I don’t know they starting to feel like a little bit a little bit more real I’ve never done a vision board but I want to yeah it’s a really good I’ll send you pick a

Mine when I get home yes yeah all right um we about to do another episode anyway so stay tuned for that thanks for jumping on thanks