Cycling is gaining political momentum, but turning ambition into action remains an urgent challenge. Bringing together representatives from the Belgian Federal Government, the Flemish Region, the European Cycling Industries (ECI) and the World Health Organization, the session explored how strategies, incentives and long-term policies can unlock cycling’s full potential. Belgium was highlighted as an example of progress, with a target of a 22% cycling modal share by 2040. In Flanders, where one in four train journeys already begins by bike, cycling is backed by €300 million in annual investment and embedded within wider mobility policies.
Speakers stressed that cycling is far more than a transport policy. It can address climate change, improve public health, create jobs and tackle transport poverty. Francesca Racioppi of the WHO European Centre for Environment and Health highlighted the importance of recognising cycling as a mode of transport that delivers benefits across society. “It does not matter why we wish to promote safe cycling, as long as we promote it,” she said. European Cycling Industries’ Paul Walsh argued that investing in cycling means investing in industry and innovation, while European Commissioner Apostolos Tzitzikostas, in a video message, highlighted its potential to support tourism, jobs and cultural connections across Europe. The session’s message was clear: cycling is no longer a niche or ideological issue. As Flemish Minister Annick De Ridder put it, “The bicycle is mainstream.”
Velo-city is the annual flagship event of the European Cyclists’ Federation. This year, Velo-city took place in Rimini (Italy) from 16-19 June 2026, under the theme ‘Delivering the Urban Dream’. The conference was co-organised with the City of Rimini, Palacongressi di Rimini, Visit Rimini, FIAB and AIM Group.