Was watching my fave motorsport series and thought ‘jeez, that logo looks familiar’.
I’m not across exact $ amounts, but if the company is on the car all year even as an associate sponsor, I’d guess it would be costing them a million bucks, easy.
A lot of these deals come via other connections and relationships, but I can’t remember ever seeing a bike brand so prominently displayed on a major series car.
by Fabulous-Signature-3