Post from Grateful Bikes and Company: How the Enduro MTB community shaped the bicycle industry for over two decades.

In 2002, the bicycle industry succumbs to a complete reshape in its geometry. Accessibility to forms of global interconnectivity are exponentially increasing. Paired with massive growth in downhill enduro biking, the conditions for a perfect storm in the industry arise.

What happens when the crossroads of technology and enduro cycling clash?

http://youtube.com/post/UgkxEjqgLW4GupMhZvP9YKvbGc2NjlqCOSj6?si=t-NikRyMUhiFCeFJ