Johan Bruyneel and Spencer Martin of the Beyond the Peloton newsletter discuss the news that six of the sport’s top teams, led by Jumbo-Visma CEO Richard Plugge, have created a consortium of teams called ‘One Cycling’, which will aim to create a professional league by bundling together races into a single entity that will seek to make the sport more financially profitable to investors and create a stable financial model for the teams. They break down the plan, how it would work, and why it is almost doomed to fail.
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19 Comments
JB rules
Just like the PTO in triathlon. The fan base is what it is – it's not going to grow because the sports aren't interesting to most people unless they grew up watching or participating.
Great idea. What we should do is make a tiered system of cycling teams with relegation and promotion rules to ensure the very best teams compete against each other at the highest levels. We could call the highest level the “World Tour” and then call those races “Grand Tours” and “Monuments”.
PIF needs to hire Johan to navigate all of these confusing/competing interests. 😀
NBA is a sham. No relegation, no point. Premier League is a part of FIFA. The relegation battle and access from smaller clubs is what makes Premier League feel real. Why is F1 such a great model to follow? Not to say that UCI does not overstep, but why should putting everything in the hands of the Saudis NFL-style make it better?
Sounds like cycling is run by a mob, who prefers to keep the status quo. I hope, the One Cycling works. Cycling needs a disruptor like how Uber disrupted the transportation industry.. It's kind of sad to see how the cycling team is run with a shoestring live line from sponsors. ASO doesn't want to share their cake. But when the team tried to get together to figure out how to find a sustainable revenue for the team without asking ASO to share their cake, then… UCI/ASO will do their best to sabotage it. Man, It's really sad.
Nice! Keep in touch.
I heard about this “One Cycling”….and the first thing i thought was….i better get the details from Johan and Spencer!!! U guys didn’t disappoint. Thank you for theMove+ videos. 👍😃✌️
there is things to fix for sure, but this is a revolution. Don't think there is a need but you'd need to get UCI and ASO involved. I guess they majorly underestimate how crazy of an organisational endeavor bike races are…so they'd have to buy everything.
After this The Move+ I'm predicting a doping plot against JUMBO VISMA😅😅
I am a huge cycling fan in the U.S., and I can tell you that road cycling is horribly under-marketed in this arena. It makes no sense that the sport is not more well-known. Endurance sports have become a LOT more popular among Americans over the last ten years. The races themselves are 1. Beautiful-looking, and play not only into the newfound appreciation for human-powered activities in nature (especially among the more successful folks), but also to the "travel bug" that seems also more popular than ever. I am not in the class of people whose lives revolve around international travel, but when I see towns like Bergamo, Italy in the Tirreno and the Lombardia, I can't help but want to see it in person once before I die. The helicopter shots of castles and high passes in the Dolomites are the stuff dreams are made of. the races are also, 2. SUPER fun to watch. Yes, there are boring stretches, but stage 5 of this year's Giro was ridiculous. A stray dog takes out a race leader, Groves crashes and gets back on to win the stage, and Cavendish, the guy with the most TDF wins in history crashes right on the finish. Epic. Watching Van der Poel crash in the Worlds and get back up and win was just incredible. The 2021 Roubaix was one of the best sporting events I have ever seen, and I have never once raced a bicycle. I think this sport has an absolute ton of untapped potential for viewership and profitability. It is nowhere near its potential. My submission to the debate would be that the sports does not need a big overhaul or major surgery. The schedule is fun, interesting, and full of history. I would not alter it significantly. All year I felt like something super fun to watch was right around the corner. To be frank, it helped massively with my depression. Seeing Tadej just go for it at every possible juncture, Roglic with the nerves of an assassin and compete technical mastery, Remco's emotion during his pitfalls and heroic comebacks, Kuss's unlikely run to the top of a big podium, and, of course Van der Poel's trembling and bleeding arm reaching down in attempt to repair his shoe in Glasgow, all made me grateful to be alive to see it all. I just wish I had more people to talk about it all with. I have watched a lot of sports in my life, but this year's cycling season was the top of the heap. Please leave it alone and just do more effective marketing in the states. I promise that everyday sports fans will agree with me on this.
Too elitist as we've seen with football just a handful of greedy teams squeezing out smaller teams it will wreck the sport.
Kind of like the hammer series.. I didnt enjoy that personally…. Johan lookin leaner… Lance lookin like his old man 😂
Things certainly need to evolve in the world of cycling but nothing that is being discussed sounds good to me as a fan of the sport. It’s only in the past few years that I’ve been able to watch virtually all of the cycling calendar thanks to one very reasonably priced subscription to GCN. At a minimum this would mean soaring subscription costs (look at F1 and soccer) and worse still you could back to the sport being fragmented if one organisation sold out for big bucks and another didn’t.
The biggest problem is ASO who certainly do NOT want to hand over their power to anyone, anytime soon!
There are not just 6 teams on this. Mr Milan Erzen from Bahrain Victorious was talking about this project 3 weeks ago on a Slovene cycling podcast. Team BV are also in for this and as for his words…things are going to slowly with team negotiations to this beeing a reality anwhere soon. The bakers are there. As he potraid the whole thing it sounds like a really good thing for the teams as they would get a steady income (royaltys from tv broadcast, yerseys and other merch) not just from the team sponsors. He went really deep into it. Hard to put everything in a comment.
It probably is like most tries to break the status quo. It will work for a while and then we will revert. It happened with the hammer series and velon. What probably will help more is another economic crisis where it will also hit the big organisers. In the end if there is nobody to race you can not organise either. This is like two guys arm wrestling. This match has been going on ever since money entered this sport.
Really enjoyed this show. Would like to see more shows like this from Johan and Spencer to give insights on current events in cycling.
I like cycling the way it is. Why does everything have to become like something else? Professional cycling is bigger and more popular than ever.