tough gig, but someone has to do it. How to be a cycling influencer 101 #cycling

Now, everyone knows being an influencer is one of the toughest jobs in modern society. So, here’s a masterclass in everything you need to do to become the next big cycling influencer. The first crucial step is to remember that this gig is about looking good on a bike, not being good. As long as you’re putting in the work when the camera’s on, no one needs to know your underwhelming FTP. Keep that on the DL. Second step is to understand that training rides are optional. Cafe rides are imperative. If you’re spending more time on the bike than you are drinking oat milk, flat whites, and almond quissants in the cafe, then my guy, you are not cut out for this line of work. Finally, to become a true cycling influencer, you must master the bike picture. The time Dainci spent painting the Mona Lisa will pale in comparison to the amount of time and effort you spend getting the perfect photo of your bike. And if you can master these three things, then trust me, you’re well on your way to getting that first Electrolyte sponsorship. Believe me, it’s a tough gig, but someone’s got to do