Hey there – looking for feedback a womens biking apparel brand I launched this past year in Canada. Our first piece is a biking onesie (not a trisuit!):
Why its different:
- The price – the onesie is $119 CAD. We want biking to feel accessible and approachable to women.
- The padding – the onesie was designed and tested by women only. We continuously here feedback that our padding is much more comfortable then other brands on the market. My father was a chiropractor for years and continuously shared feedback that the #1 reason more women didn't ride a bike, especially post children was because it was uncomfortable.
- The onesie style plus cargo – 3 back pockets and 2 pockets on the side. Plus, we are going against stereotypical designs and this isn't your dads old jersey. We like earth tones, sleek designs and looking cute.
- The market – We're not built for pro cyclists. Don’t clip in? Just like cruising around? Cool with us. Chiaro’s built on the idea that movement should feel good, no racing required.We're looking to expand the market, get more women into riding a bike and hey maybe one day you'll advance on or we'll grow with you.
Chiaro means “clear” and “light” in Italian , it’s meant to capture that post-ride feeling when your mind starts to feel clear, and the stress and overwhelm melt away.
Please let me know what you think, website here: https://livechiaro.com/. There is so much more i want to create and open to all feedback.
by chel-seaoz