Few things rile up cyclists more than mispronounced names, be it brands or brand gurus, and we’re very guilty this particular linguistic crime here at BikeRadar.
So we’ve done a bit of research, and determined – to the best of our abilities – the absolute correctest way to say the five most commonly mispronounced brand names.
Watch Mispronounced Bike Brands Part 2 here
→ https://www.youtube.com/watch?v=-QMCKWRWnH8
24 Comments
Another video by Bee Cur Add Aaargh!
Sorry guys, it's common practice that mostly English speakers get any other names wrong.
I’ve been pronouncing all of them wrong. Well except SRAM. That one is easy.
I was truly shocked by Bontrager😱 – Yet Schwalbe was a no brainer (I happen to live in German-speaking Austria😁) BTW – How does one pronounce "3T"???😂
How about Thule? I've heard Tool, Too-lay, and thool.
V in german is F, W in german is V
surammmm………………..schwalbah………………
Is SRAM really pronounced that way?
how about bianchi?
To make up for all the people mispronoucing "ShRAM", I go around singing praises for my Simano groupset.
The schwobble got me.
Ohhhh ahhhhhh, if I knew it was German I could of made an attempt at making the W into a V 🙄
Watch Mispronounced Bike Brands Part 2 here→ https://www.youtube.com/watch?v=-QMCKWRWnH8
Every time someone says "Cam-pag-no-lo" an Italian dies.
Cant believe Commencal is not in this list. This and the other.
Been pronouncing TOPEAK as "Toe-pee-aak" for 18yrs vs "Toe-peak" as I recently heard in a video. If the latter is correct, Oops.
How about pinarello ?
Makes a video on how to pronounce Schwalbe. Proceeds to continue to mispronounce Schwalbe for years after making the video.
How do I have to pronounce Commencal?
On cycling forums they've long figured out that "Bontrager" is in fact pronounced "ex-pen-sive".
SRAM > Shram … IDC, a cluster of americans are trying to be "cool" by using an odd pronunciation and failing … call it Shram … call it WTF you want to (or they can rename their company to something in actual english). I'm surprised they're pronouncing "eagle" properly.
@henrywildeberry
The various pronunctiations of Schwalbe really irk me. It's really not that difficult. Sh-val-buh.
How about “Dia Compe”?