Experience the 2020 ICE Bike Show with us! which was held at the @madison.cycles distribution.
This event showcases what products they have to offer so we can supply our customers with the very best.
[Music] [Music] [Music] so here with Rob at Continental and Rob there’s a tremendous display of rubber here so what’s special about about this year’s to last and how a black circle is so very different basically what we’re trying to do is kind of plug gaps in terms of sizes or options or price points obviously as you know there’s new options every five minutes from bike styles or wheel sizes or width so you’ve got to make sure you have all those covered so got our first gravel range here showing off to the dealers for the first time so we’ve got a new premium model but we’ve also got our new mid price point two bus model there as well and then we’ve got our new shield-wall might invite range which is specifically designed to have real high quality product but not a price that’s going to make a lot of customers wins because people are getting used to more and more expensive mountain bike okay before we dive too much into the models why continental there’s a lot of brains what is it a separate continent or from everyone else at one of the oldest brands in the world we’ve consistently made tires in Europe and we benefit from being quite a small part of a big automotive company so we’re getting huge R&D kind of trickling down through the all the departments and sharing ideas so we’re always kind of refining products and trying to make them better for the end consumer [Music]