We are a transnational initiative focused on cycling tourism. Cycling is not only trending but enabling a sustainable approach to travel business.
Understanding is key to our work. We explore cycling routes, collaborate with entrepreneurs, and maintain an ongoing dialogue with our stakeholders, both locally and across borders.
The driving force behind success is creating appealing travel products. To support this, we offer workshops, learning exchanges and voucher programs for entrepreneurs.
The SUB project has partners from five countries: Finland, Faroe Islands, Ireland, Iceland and Sweden. By collaborating, we can exchange knowledge and inspire one another. However, every success story must start locally.
Our goal is to find and share best practices to support cycling tourism development. We bridge the gaps that hold back sustainable growth in this area. By sharing your challenges with us, we can tackle them together.
Follow SUB on social media and unlock the potential of cycling tourism in your region, and to keep updated for workshops & voucher program launched in spring 2025.
The more we pedal, the further we get!
Connect with us:
Instagram: https://www.instagram.com/bikeperiphery
Facebook: https://www.facebook.com/bikeperiphery
https://www.interreg-npa.eu/projects/sub/home/
Video: Janne Jakola