GAYA is a French brand of electric bikes with a mission to simplify the city for families. Sustainable, accessible, pop and connected, the GAYA e-bikes launched in 2021 are a great success story to which Velco is proud to have contributed.
Amélie Guicheney and Jacques Bonneville embarked on a digital strategy right from the design stage, with the aim of meeting cyclists’ expectations and boosting the brand’s performance.
Above all, connectivity is an effective solution to theft, which is a real barrier to the purchase and use of bicycles. In France, almost 1 bicycle is stolen every minute.
With less than 2% of bikes stolen (deterrent system with instant notification in the event of suspicious movement, audible alarm, assistance lock) and 50% of stolen bikes recovered (geolocation, theft declaration in the application), GAYA has a proven anti-theft solution on the market.
Connecting your bikes also means :
– Improving the user experience (anti-theft solution, assistance, etc.)
– Simplifying maintenance and servicing to extend the life of your bike
– Developing new business models based on usage
– Measuring its impact
– Thinking about the bike’s second life
The Velco team would like to thank GAYA for its trust and is delighted to be able to support this great French brand as it continues to grow.