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Prices for the most in-demand luxury watches have been in freefall on the secondary market since March 2022 as a pandemic-era rally fizzled. Are luxury watches a good investment, how do watch prices perform in the long run?

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23 Comments

  1. hey Patrick, i just stumbled upon your channel. Your videos are helping me get updated with things happening. I think one thing you want consider is to cut down on the history portion, they seem less relevant to the topic. Like sharing of the quart history in this video.

  2. Can you tell about this price crash to people still demanding outrageous prices from used watches. 14,000 from a used, mass produced Datejust is just crazy, but its just not these few overpriced brands. Many people still think they can get ridiculous prices from used mediocre watches.

  3. I'm convinced YouTubers like Nico Leonard are to blame for this. They pumped the market by driving hype towards their own jewellery businesses, which is now crashing because average joe with 5k to burn on a timepiece will only do so once a decade at most. People have been convinced going into the red to buy an AP or a Panerei are making an investment.

  4. Thank you for this video. I had a rough idea that these watches are ‘mass-produced scarcity’, but your figures exceed my expectations once again.

  5. In the 1980-1990 Japan Bubble, memberships of exclusiv golfclubs became a speculativ frenzy. Reaching 3,7 million $ for a single membership at the hight.

    Today most young people are addicted to computer gameing, manga, porn and don’t care about golf 😂

  6. Tbh, if the list price for the same thing has risen 10x, already corrected for inflation, you’re buying an overpriced object and only deserve to lose all your money

  7. I've regularly said, that the people who think guitars are an "investment", are simply either lying to themselves, or lying to their wives! For a handful of people perhaps it works, but for everybody else, any time you actually need to raise money…

  8. I will never understand why people spend so much on a watch. Especially when there are extremely high quality knockoffs that even an expert needs to break out a loop to tell the difference. There are also some amazing Seikos out there that are amazing quality, also for a fraction of the price of the European watches. People just want bragging rights. But even that is pointless when you can't wear them in public like you used to be able to in developed nations.

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