This session of the 2024 was presented by Alex Welsh, British Orienteering’s Communications and Marketing Lead.
It’s an opportunity for clubs to learn more on:
How to promote your events and highlight your achievements via social media.
Writing great news articles or blogs that will engage both members and prospective members.
Creating a bank of marketing materials that can help increase reach and grow your membership.
Ways to track your social media statistics and used paid Ads to increase awareness and reach.
Hi everyone good evening and firstly I want to start by thanking everyone for taking time out of their busy schedules to make this webinar session um which is designed to help you promote your Club um I also want to take some time to thank everyone who signed up um maybe
Earlier in the process of the session in filling out the short form that we sent out don’t worry if you didn’t see a form um we did send it out last week it’s just helped me greatly to tailor this session a little bit more engage whereabouts you are within your Club in
Terms of promotion so we have lots to get through so these are the topics that we’ll cover um just broadly breaking them down so we’re going to discuss how to create great content to connect and engage your members highlighting your achievements on social media and tracking success
We’re going to talk a little bit about paid ads so we’re going to use an example of how you can boost your posts um to elevate awareness of your events and we’re going to touch on how to create your own marketing and promotional materials using a free software design platform called canva
For those that don’t know so let’s get started um so first we’re going to talk about creating great content to connect your membership um things we’re going to touch on within this segment is how you can start by the different ways the different types of content that you can create and how you
Can go on and use these as part of your wider strategy or Vision to achieve your overarching goals and aims as a club or Association so bear with me this might seem really mundane and um obvious but sometimes it’s quite useful to take a step back before you get started and just start from the beginning so these are sort of the different types of way that you can share content across
Your website and then link to for example your social media channels to share with relevant audiences so we won’t spend too much time um I’ll let you read this for yourself and obviously a lot of these will come across as obvious um you can share via news stories blogs press
Releases um and one thing I will touch on is the blogs are a great great way to kind of give an informal perspective of what’s going on within your Club um it’s something that we’ve started to really champion and promote over the last year at bof and something that we feel really
Passionate about sort of helping clubs to continue to do um they’re just so much more personable in my opinion in sort of reaching out um to your members and prospective members giving an overview of what’s going on within your Club how you go about organizing your events and really bringing um that
Realism to orienteering so that prospective members can resonate with that and connect with why they should join your Club so I’m going to give you some quick fire examples now of um types of content based um based on those sort of categories so new stories you might have
A new story announcing entries um are open for your Regional championships you might be recruiting a your development officer you might just be announcing that your next club night takes place this week um as a reminder whereas with blogs you might be doing a Roundup of a
Winter series of events um so you might touch base with different organizers of those events um get some quotes from people that participants that have actually Taken part in the events um and kind of bring that content all together in one place to give an overview of how
Things ran um I’ve included a couple of other examples um these are by these are by no means um real um they’re just general examples by no means is there a new club chair of West Cumberland orientering club I’m just giving them as a baseline example of the different
Types of content and how you can distribute them so the next thing we’re going to talk about is once you’ve kind of aligned or got an idea of the type of content that you want to be sharing um um you might want to do this beforehand to form a
Part of your strategy and then think about how you’re going to distribute relevant content out to your audience um a great way to do this is to create a smart goals plan um this is where you set yourself specific goals um you consider how you’re going to measure success you set yourself achievable
Targets you ensure you’re staying relevant so you’re looking at the wider picture of what the club or Association wants to achieve and then you’re giving yourself a deadline so this by no means it looks very scary and very businesslike and official but actually having it down on paper and looking at
Those stepbystep guides is a great way to refer back to the wider perspective of what ways that you want to promote yourself as a club going forward so to break this down I’ve created an example of what you might include as a sample plan um I’m going to
Refer to point number one so in this case the specific goal for said Club is that they want to reach x amount of followers on their Facebook social media channel how they’re going to measure the success rate is through analytics so they’re going to track their monthly analytics to ensure that they’re staying
On the right path um so they’ll assess things like reach how many likes posts have got um and things like that and we’ll talk about analytics a little bit further down the line what’s achievable so looking at this example you will decide how many posts for example you think is viable to
Schedule per week um obviously this will depend on how many events perhaps you’re running what’s going on at your Club um so it might be five posts a week it might be more than that it might be less but remember that you’re keeping things realistic um because a lot of the time a
Common factor that’s come up is that there’s time limitations and resource limit ations within clubs so just think about that when you’re looking at the wider picture and in terms of relevance we’re looking at the overarching goal which is to increase awareness of the club and promote interest um the interest of
Prospective members so the more reach that we gauge the further we’re sort of branching out and through your analytics you’ll be able to see when I show you a little bit later how you can sort of tap into that and then you set yourself your deadline
So in this case I’ve put as an example we’re going to review where we are after two months two months of tracking your analytics exporting that data you’ll be able to see whether your post and your content has grown or you’ve experienced a little bit of a dip and the
Overarching aim of this whole entire sort of plan is to basically track where you’re going right with things and where you might need to go back to the draw drawing board and assess a different approach that you might take to reaching your overarching goals so there’s a few other examples
There I’ve kept them quite broad you can make them as specific as you like it’s generally just to give you an idea of how you can set yourself those targets um there’s no limit to how many you should set yourself remember keep it realistic sometimes less is more in
Terms of what you want to gain um so yeah this is just an overall overall guide we can help um and we have helped we have tried to make a more proactive effort in the last few months of reaching out to um clubs specifically those um in the sort of interim that are
Organizing more major events uh simply for the fact that we find that a lot more clubs attending those events collectively um and these are generally written from the perspective of the organizers however we have had quotes from from people that have attended the event and we’ve obviously just started with our event Spotlight
The I want to say the middle of last year um we published this on our website as a news story um sorry a Blog and then we also publish it um in our newsletter um other examples of content that we’ve recently shared has been impact so over here um the impact that
Bursh orienteers had um with the Beat the Streets campaign so as you can see more than 6,500 players took part um covering nearly 880,000 miles between them so just opening an article on that is just fantastic to see those statistics and the impact that they’ve made um and and yes obviously the most
Recent one I think is this news from Swansea Bay orienteering Club who have very excitedly secured um a feature um on s4c that is being aired on Tuesday the 13th of February so I encourage everyone um if they’re able to watch that to do so um it’s very
Exciting um so as you can see we are more than happy as an NGB to help you promote key things where possible I will say that the onus is on clubs to provide this content simply for the fact that there is so much going on within the orientering community it is
It is impossible to keep track of absolutely everything and moreover we find that when things are written from the club’s perspective the greater the reach that it gets because it’s not written by us as an NGB if that makes sense we have our overarching news stories and information that goes out to
Our membership um announcements about squads and Performance Management we want to showcase you from your words from your perspective on how to reach out to other people and help you just be that platform that helps you step up and distribute that content so send us your
Content and your Imes um and um you’ll have my email Joe said that he would share it at the end of um this webinar so please do reach out to me I’m more than happy to have a chat with you about how we can help um and use
Us so now I’m going to move on to how you can highlight your events via social media and track your success so we’re going to talk about the top platforms you have told us that you use to promote um share ideas on best practices and track and how you can track the
Success rate of what you’re actually posting so again I’m not going to spend too long on this slide all I’m going to say is that it came out quite strong within the form and I think collectively that the majority of clubs at least have a Facebook page and that’s the main
Channel that they use to distribute the majority of their content a close second to that is probably Instagram and I think that’s been because our sport is very visual for obvious reasons and we we’ll talk a little about a little bit about imagery in the next slide and the
Importance of it and how it can work itself in promoting your Club um but Facebook is is definitely a strong favorite so I’ve just put an overview of how you what you can do on the certain social media sites um and the difference between them uh so on this slide just to
Give you a brief overview but I’m conscious that we have lots to get through so you will have a copy of the presentation that you can go through in your own time um so yes engaging your audience using powerful imagery so imagery is extremely powerful when it comes to
Promoting our sport um it’s a photo can speak a thousand words it’s it’s a very cheesy line however I’ve chosen this particular one um because I find it empowering for a number of reasons firstly it’s all women and we know collectively that um within sport generally um participation rates for
Women might not necessarily be as great as they are for men so I find it empowering for that reason um it portrays what our Sports about they they they’re competing they’re map Reading they’ve just set off ready for the course and it also celebrates the different clubs that are involved um at
This particular event so this was um a more professional photo that was taken by um one of our resident photographers Rob Lions who we’ll talk about in just a little bit um but I want to stress that in this day and age you don’t need to be a professional
Photographer to take a great photo um most people have access to a smartphone yes it can be difficult when people are on the go you can get a blurry image and things like that so I would encourage you if you have anyone that is dabbing in photography as a
Hobby that you can sort of Loop in within the club or someone that’s just can’t NE doesn’t necessarily participate in the sport but likes to attend the events and watch from the sidelines to take images or take images after the event to celebrate you know the thrill
Of the course that you’ve just completed and the excitement on people’s faces because those sorts of images when you’re putting them in front of prospective members are the images that are going to connect to them and resonate with them of why it’s such a
Great sport to be a part of so it it might be that it goes without saying but again going back to my original thinking of sometimes stripping things back um and looking at them from a different perspective is is this is quite key so um and you’ll be surprised at how
Quickly it takes to generate just a small kind of library of your own images that you can reuse for your Promotional and marketing um materials but I wanted to give a shout out to um to um two of our resident photographers um in particular particular who are Rob lines and Wendy
Carile I know there are a number of other photographers out in the field and we we are very grateful for their imagery but these are the two that we regularly use their images they are very consistently at events um and we just wanted to give um you an idea um of some
Of their images that they’ve taken for inspiration so once in your own time you can click and you’ll be able to access their flicker accounts um I spoke to Rob this morning I’m not sure if he’s managed to join the call but um he he definitely said to me that
People don’t necessarily have to credit him um which is kind um but we do like to mention that it would be nice um to credit their images because obviously they do take out time um even if it’s as a hobby to attend events and take those great photos and we’re very indebted to
Them for that here’s just some examples of some posts from our clubs um so as you can see we’ve got um RAF orientering great photo um included there I believe that’s on Instagram and then I love this post from Swansea Bay or intering because they’ve they’ve created um they’ve added um hashtags
In um and also these things down here are mentioned so you can see they’ve mentioned British orientering uh Sport and Health Swansea and the council um so and they’ve got some great images there as well this is um a post by South Yorkshire orienteers have added
An have actually added an event um so that it’s easy for their members and prospective members to find out more about when this events taking place um and then we’ve got the smiling happy faces of the junior team who came forth in the 2023 BR uh Peter Palmer
Relays so again great photo um just shows the thrill of enjoyment of that success really important so we’ve done all our posts we’ve done our strategy we’ve chosen our way that we’re going to sort of schedule our posts out on our social media channels and now we’re thinking about how we’re going to
Track this success so this is an example of what analytics will look like if you’re accessing via the meta business suite for Facebook and Instagram so I’m just going to try hopefully it will link out little bit slow I’m on meta ignore this um it’s because I’m LinkedIn as British
Orienteering from a personal account um but yes so you’ll go to here usually it says meta let’s deciding not to do that and you want to go to insights so if you follow the link it will take you directly to the page that you want to be on for should do for your
Club um if not access via metab business and then insights so as you can see here is um here are some stats on Facebook and Instagram reach you can modify stats that you want to see per month so for example I’m kind of in an odd place at the moment because I’m kind
Of tracking my stats from mid December through to mid January usually if I’m tracking stats I’d like to do them month by month so if I update that gives me an overview of where we’re at with um our statistics for December so so you can see these the results how many visits
We’ve had to our page and our Instagram profile quite nice to compare them note the export button you can export these stats as an infographic so as a PNG file which is just a photo um or as a a Excel spreadsheet or as a PDF if you wanted to
Um save them on a month-by-month basis new likes and follows um just general information on how those pages have done if we go to audience I really like this one so if we go to audience you can see how many followers we’ve got and then there is a breakdown
Of demographics so as you can see on Facebook we’re kind of halfway split so we are 47.5% for women 52 2.5% for men notice this one see how this statistic leaps for Instagram so this is where I’m sort of going with the thinking of you using multiple channels
Um social media channels to promote your content the audience for Instagram in this case of this age bracket is significantly higher for Instagram than it is for Facebook and that’s what my stats are telling me um you can find out top cities that you’ve reached so we’ve got London Edinburgh Sheffield Bristol Birmingham
El Hong Kong interesting um top countries um these are all the sort of bench line Sorry the Baseline stats um there’s also a tab here that tells you about your potential audience so this is where meta put on their promotional hat and ask you encourage you to create an ad which
We’ll talk about in a little bit um and again you’ll be able to see um some stats surrounding that but we’ll talk about ads in a little bit um benchmarking we haven’t really explored this one and it’s really hard because we haven’t actually set up a lot and ads
Ourselves um to so much that we can compare this sort of thing but we can go to businesses to watch which is quite interesting so you can see where positioned obviously this will look different for your Club um we’ve got Scottish orienteering and the RF um orientering Club it also
Suggests potential businesses that we could add um a lot of them which are lodges which could be relevant and could be appearing on our membership discounts page sometime soon who knows um but yeah just some it’s just interesting to take a look at the in-depth insights um when
We’re looking at this and then you’ve got your content so your content you will see that unfortunately I can’t tailor this for some reason however it gives an overview the overview that I need and the overview that I expected to be honest as the original poster
The the reach is coming from links and also imagery um which makes me feel a lot better about the time I spend on designing social media cards um so it shows I’m on the right path um and then you’ve got your engagement so breakdown of that if you
Go into this tab for Content you can then remodify it so it goes back to um tailoring that that timeline for December and then just check on this tab if you want to see which post has had the greatest reach which it should come up eventually as this
One which was about the new sharing the news of our new Talent squads apology my computer’s being very slow either that or meta is being very slow but it will it will pop up with more statistics um when you click into um the relative post um we’ll leave that for now if you
Come across here you can see how how much reach it’s been shown so yeah so that is an overview of analytics with um through meta let me just back to this gone funny on me um quick overview of how to track the through YouTube I appreciate not many people use YouTube necessarily
Unless they’re you’re uploading videos you can access your analytics via YouTube studio um you can do exactly the same thing as I just showed you with um meta so you can modify the time frame to see the insights that you want for your videos um and click Advance mode to get
More in-depth information on um key demographics um so so I put a link in there um so that you know exactly how to access your stats via YouTube and then finally I’m I’m sure I’ve said Twitter 20,000 times and it’s actually X now and I’m still trying to
Get used to it how to track your success through analytics using X not helpful that they still call it tweet activity um but yes you can access that directly via um via X so there’ll be a tab um on your mobile or on your desktop that says analytics or just Google X
Analytics and here you’ll be able to see your engagement rates modify your time frames where you want to track your activity um and see how you’re how you’re going on that platform so to summarize analytics can look daunting there’s a lot of nitty-gritty ins and
Outs we have any got to the posting your ads um part yet but um but they can provide a really invaluable insight into what content is actually attracting the most attention um and help you enable your future strategy when it comes to achieving your goals and object objectives um we’ve been quite surprised
By which content has had the most engagement and we’ve tapped into that ourselves as well so um generally speaking Performance Management um related articles get a lot of reach however with the increase of blogs and the content provided by you and your clubs and your membership we’re getting
Some great results out of that as well um and some get great engagement so we are reaching out to beyond the realm of your region where your Club is um and and and showcasing other clubs how it’s possible to make their Club of success um so we are now going to talk about
Paid ads now I’m just going to start by saying that I completely appreciate that certain PE certain clubs associations members maybe in very different places um we’ve talked a lot about analytics um we’ve kind of shifted massively from a general overview of the different types of content and now we’re talking about
Demographics and things like that so this is just an overall guide um I’m not going to show you today how to create a huge ad campaign because I want you to be wary of the time the resource and the investment that it takes to creating paid ads
Um I have also mentioned that we haven’t delved into this world as progressively as we may as we want to maybe in the future to help guide you on that so what I’m going to show you today is how to boost your existing content so you’re
Kind of touching the surface of paid the world of paid social media advertising engaging how well it can work for you on a budget that will suit you um um but hopefully you’re getting something out of it um so click here we’re going to come out of my presentation again oh
Dear well so we’re back in oh look it says now meta business week so we’re back here and we are now so we were in insights we’re now in ads so first thing I’m going to do is create an ad it lets me okay here we go so it’s automatically
Um come up with this box there are three options here so there’s automated ads um this will be more in more in tune with creating a whole ad campaign um or you can choose a goal so you can get started with automated ads here um or boost existing content which
Is what we’re going to go through today but if I scroll down here really briefly um AB testing just to be really um give a brief overview is we use it a lot for email campaigns so for example if you want to do if you’ve got an idea for two
Titles you can split an email campaign into those two different titles and send it to to different to different groups of people and see which one gets the most clicks to see what how compelling your title was in this case it’s going to choose two posts um of existing content and it’s
Going to um tell me if I just open it it might be able to tell me so for example this is an AB test so I’m going to choose two events I’m I’m going to choose JK this is the previous post we’ve done on JK and I’m going to choose
Croeso simply because we posted about that today and then I’m going going to click next it’s me it’s not working very well for me today no we’re going to have to come out of that here we go so this will tell me this is what your ad would look like and it’s going
To add B showing up it’s not liking my thing you’ll be able to click into these things in theory and see the different ads that you’re going to be posting out however whatever reason here we go add one so this is add one and it will show
You how it will look you go to Instagram you can see how it look across all your channels um and then ad B is AD B going to work today can take a little bit of time to just get the preview there it is so there’s coo so it just shows you your
Previews however I’m now digressing from what I wanted to show you um which is how to boost an existing post so I’m going to today boost Facebook content and don’t worry about the other things that you’ve seen because when we when this opens will be able to tailor the content accordingly when it
Opens if it doesn’t work out then we can I can always end across a guide later down the line here we go right so we’re boosting existing content so we’re choosing Facebook the content that we’re going to choose to boost is um going to choose our JK
Post so you can scroll down you can choose see all the recent content that you’ve posted about this is the principle of this um so you’ve already written this all you want to do is give it a boost so we then click create ad okay now we’re getting
Somewhere um and then so you’ve got here your goal so they Facebook will automatically set it as automatic irony however you can adapt this so what’s your overarching goal do you want to get more engagements do you want to get more likes to illustrate that you know you’re
Getting more reach and you’re ramping up morale for this event you want to grow your customer base you can use a form to collect contact information for potential customers in my case in this case sorry I would say we want to get more website visitors so we want people
To actually click to get to that page of JK for the entries to make sure that they’re clicking to get onto the site onto the site to find out more about how they can enter the competition so I’m going to save that uh um I don’t use this advantage in
Creative one so I wouldn’t worry too much about that the next critical step is this little button down here so you can see in the ad preview it says book now unfortunately I don’t know how you adapt this you can’t manually adapt it so it could say something like enter now
For example so I’m going to put sign up uh because I think that’s the next closest thing and then the URL we don’t necessarily want it to link to um our website we want it to link to our neighboring website for JK so I’m going to link it straight to the entries page
And I’m going to pop in that link there you can already see sorry that’s just popped up the estimated daily results that Facebook has automatically um calculated this here is probably the best bit about the paid advertising um thing which I feel could really potentially help out clubs if they
Choose to go down this route your audience um I’ve I think I’ve already had to play around with this earlier um if you’re not comfortable with starting off with direct targeting you might just want to um click one of these so the people who like your page would be quite
Limiting um um people who like your page and people similar to them these are people that have not necessarily liked um book orienteering club’s Facebook page um but they’ve got similar interests to other clubs within orienteering and they might not know about your event um or people in your
Local area but I would go for this one which is targeting so you can literally manipulate who you want to Target in terms of your audience if you want to Target more women you would click on women we’re going to keep gender neutral um the age you can also
Manipulate note this box if you do push it to this age 13 bracket you may be limiting where your ads are displayed so I’m going to keep it at 18 um up to 65 plus but obviously you can drag and modify this so say you wanted 18 to 40 can do
That um locations this isn’t going to work for us because tansley is a lovely but very small village so we’re going to put the UK in this instance um here you can start to see how your audience is defined so we’ve gone from broad to middle which is quite
Good um um we’ve not gone very specific um but yeah so if you now save your audience um sorry I think I’ve missed one of the yes sorry I missed a tab so after locations you’ll come to a tab which says detail marketing this is brilliant because you
Can literally click in here and type for example trail running and it comes up with these options you can type um running running sport running club you want to Target running clubs um or you can browse and go by demographics so I guess if you do it this way the best one
Would be to go um Into Fitness and Wellness for example and you’ll get things like physical exercise Fitness running sport um but your best bet is to maybe start with that and then go back in and type your keywords and see what comes up so let’s try um sorry
Orientering my mountain bike orientering comes up um orientering as an interest comes up these random things come up so we just stick with orienteering um and then we’ll scroll down does let’s do that R thing so yeah you’ll see all our little things there and then you click save
Audience and you’ll see that it’s adapted the estimated daily results you can select manually select your start date so I would start this campaign on a Sunday I want to start it at 10:00 a.m. um um and I’m going to that’s what it’s going to end budget
So thanks Meto you’ve put my budget as42 um for an ad that’s going to run seven days you don’t have to start that big that’s what they’ve recommended um I think the lowest that they go before you get a warning saying your ad might not reach enough places is
£12 in this instance so you might consider budgeting for £4 or you can just ignore their recommendation um and and start here you see when I go to5 pounds it starts flashing red as if the world’s going to end um but it’s up to you it’s up to you
It’s your investment it’s your it’s your goals um if you’re confident and that you can do well um based on on the groups that you’ve collected um or you just have the finances available to test the waters then if it’s a major event of yours for your Club go for it um it’s
Completely up to you and then you can select here um obviously Facebook and Instagram are linked via meta so you can click whichever ones you want to unclick if you just want to promote on Facebook um that’s fine um I just select no metap pixel here and then you’ll add
Your payment details down here which we’re not going to do and then make sure you’re happy again with your previews click on your previews oh they’re going to take ages they just don’t like loading for us oh there we go there’s Instagram Instagram’s pulled through so yeah you can see that it
Automatically comes up as a sponsored ad now so you might have seen a lot of those um that’s as a story um so yeah that’s how you can boost an existing post um and then when you click schedule it’s not going to let me schedule because I haven’t paid them any money um
It will remind you that you need to pay some money and it will come up within your advertising summary once it’s scheduled um and you’ll be able to track your reach and your post engagements within this tab so let’s talk about the pros and cons really quickly is it worth it
So it’s it’s quite a vast world it’s a very um can be quite a picity process in set setting up an ads I know because I’ve tested them um and it can be quite timec consuming uh but let’s start with the pros anyway if successful you can increase awareness of your club with
That detail that level of detail within your target marketing there is every prospect that you could potentially um attract potential new interest in orienteering and your Club collectively um or at least people come and try out your events there’s there’s no reason to say that that can’t be a
Possibility um moreover you you have the ability now with this target marketing to reach groups that you might not have necessarily thought about that you might welcome to come and try events out as part of your Club um you can Target T key demographic groups we’ve already discussed that and
New locations to expand reach so obviously I put the United Kingdom but say you’re based in um Birmingham and you’re considering but reaching out to areas like Burton on Trent for example um or Lichfield it you can you can manipulate that and I’ve shown you how
To do that within your ad campaign the cons are it takes time and resource um you have to be careful with your budgeting because it involves the cost um weigh up which particular campaign you’re going to be promoting is it an event is it something to do with new
Membership for your Club just be mindful that it does involve a cost um it can like anything on Facebook sorry on Facebook on social media collectively prompt non-favorable publicity so just be mindful of that as well um and it can be difficult to measure success so I showed you where you would
See your um statistics but actually translating the reach that you get with your ads if it’s not kind of getting to the point where you’re getting more higher participation rates you might think well what am I doing here so it can it can be difficult to ascertain long-term
Success um but that’s not to say it’s not something to explore yourselves um and and see how it goes so I’ve created some more useful links because we can spend a long time probably an entire session talking about paid ads um and we’ve only touched on Facebook and
Instagram ones so I’ve attached some more information via some links um on to how to create ads for specific channels um and do feel free to look over these in your own time this is the last slide so we’re drawing to an end of our presentation um and I
Just wanted to touch on how you can use um canva which is an online free design tool to create your own Promotional and marketing materials a lot of the um responses within our form stated that people hadn’t previously used canva so we’ve we have touched on this in a
Previous webinar and I have provided the link to the overarching um tutorial that um k um Hawk did um probably around this time last year now um so that link is within this but I just want to show you um how easy it is to kind of use it and
What it actually is for people that don’t know so canvas a free graphic design online graphic design tool you can create your posters your social media cards your um you can resize images within there if you need to um basically it’s a great place to do all your promotion
Mark Promotional and marketing materials in one place um you can use available templates or you can um that are provided when you sign up and get a free account or you can incorporate your own branded ones in so you could literally upload your Club OR association’s Logo
The core color colors that you use within that logo and then every single time you create a new social media card or a poster that branding can then be applied to a template and once you’re done all you need to do is download your designs um
You can download them as images so as jpegs or pngs as PDFs to present as flyers or within in meeting share about um or PowerPoints so this presentation was actually brought to you by canva I spent most of my life living in in design um these days um so it was
Actually quite nice to come back to canva and and um use this just to put throw together a presentation for you all um so going to use an example from that a lovely lady called Jules hanvey created this um she no longer works with us which is um very sad I’ve just
Deleted the wrong thing that I didn’t want to delete there with Me automatically get rid of that so I have more space on my screen yes we need this right so this is an example of last year’s uh British Sprint and tro championships this is what jwes created so you can see all these little boxes these are just copied and pasted from your documents
Folder uh basically so if I wanted to update the logo for um off I can literally just click in here copy and paste the image and then in here and you can just oh no no no no and you can just make it bigger or smaller just modify it that’s how easy
It is to literally copy and paste stuff um Implement your own logos your own colors backgrounds um use this tab here you can search things so recently used ones I’ve been searching for bullet points which is not exciting in the slightest um but obviously as part of my
Presentation but you can see where I’ve searched for recent things um interactive buttons all these sort of things um these are obviously great if you’re producing for digital purposes um less so if you’re um using things like that in print for Flyers but yes it’s really easy to use
And I’m just going to show you once you’re done you can see that she’s created um a whole Bank whole series I like to call them of images um you can duplicate pages to make it easier to modify just texts or you can add a new page but once you’re
Done all you need to go do is go to file download and then select the format that you want to download so you’ve got you can download videos gifts um jpegs pngs pgs are best for your photo um and digital print in general um so yes and then just select
However whichever page you want to download down here so we’ve got eight pages within this you might just want to do one click done download really quick and there it is it’s ready to save to your desktop or just add to your social media Channel website wherever
You want these ones I think are created Facebook and Twitter um but if I go home to Pro um to my home this is what the homepage looks like and I go to templates you can automatically create an Instagram post it resizes it for you and everything you don’t have to do
Anything here’s templates that you can use um like I said I’m not going to spend too much time on this one because um Kay very kindly did a um presentation on this this time last year and from what I know not much has changed on canvas since then so that
Provides a great overview of everything you need to know just click on here once we share the slides and you’ll be able to access um from the 25 minute mark so that concludes my presentation um I want to thank you all for listening um and open the floor for any
Questions I’m G to stop presenting now I think and hand it back to Joe hello thank you so much Alex for that wonderfully informative presentation I now I know more about Facebook ads than I ever thought I would in my life and now I will never forget
That either and I’ll never let you forget that either um at this point I’m going to as Alex said open the floor for any questions so if anybody would like to ask a question you can put it in the chat section um where you said your
Hellos before I’ll also keep an eye if anybody does put this in the Q&A SE uh section as well um so please feel free to do that you’re also welcome to raise your hand and we can call upon you for a question but just to start off and we
Had one slightly earlier on which was um from Alison how which was where do you publish a Blog so the best place is obviously to publish it on your website if you have one I think most clubs have a websites and and they publish at least news
Stories on there you don’t have to have a whole blog feature um you can just tailor it to say that it is a Blog if that makes sense so when you’re say when you’re selling it in your social media post you can say in this blog which is
Exactly what we do at the moment in this blog and notify your readers that this is written from the perspective of a club member um and highlight it that way so we usually publish on our website um and and then link um link to the website directly from our social
Media post I did forget to mention one thing in terms of sharing your content there are um for those that don’t know um lots of short link um generators out there so we use tiny URL and I think there’s I don’t know how you pronounce it but I think it’s Ally um there’s
There’s loads of them and what they do is create short links so if you are limited I know Twitter is sorry X is definitely bad for this it makes it really difficult to compress links and they have a word limit on content so that could help you out when
Linking excellent I I think with we’ve all had tried to paste a link from Google that’s come out about a mile long so that’s that’s definitely a helpful way um the next question is coming from Walter and that is could you uh please just recap what you found to be the most
Engaging type of content asides from blogs or which the most engaging type of photos so I touched on performance um management so I think when I was looking at the stats um a while ago um sorry part of this presentation um I literally came um review got a chance to fully review how
We did in December again um because now we’re obviously in the middle of January and those um statistics on announcing our squads did phenomenally well across all our social media channels um and it’s just great to see but it also Illustrated that putting names to faces
And okay in this instance it was the athletes um it is the athletes but putting some names to faces of who actually works behind the scenes of your clubs and I’m thinking now more on the volunteer engagement side and club and Club member engagement side it it really
Resonates with your audience um and we’re all very busy and it all T it’s nice to take a step back sometimes and actually um recognize the people that work behind the scenes if that makes sense but those are the sort of key bits of content that have done really well
Outside of blogs which I think was what you mentioned um so yes I’m just looking at that um generally we’re quite steady with um content we we did really well on our post about um membership benefits that we’ve recently published again just having them written down on our website
Um we wanted to try something different to see if that increased um Moment Like morale in terms of what our members know about us as an NGB um so we we’re we’re still we’re still testing things out and trying things out new so yeah excellent and just checking when
You said Performance Management do you mean this you mean just CL those those performance related posts that’s the performance so it was the sorry it was the squad announcement so it was the performance Squad announcement the development Squad announcement for 2024 and the talent Squad announcement and
Bear in mind for the talent Squad we didn’t have we only had that list to go by we didn’t we didn’t have necessarily the photos of each and every um individual um uh athlete that um wonderfully got picked for that for the talent Squad so just even seeing that
Table um just people when people went mild for it because it’s it’s it’s almost like a placard of people’s recognition isn’t it of there they are there they are within our club um which is fantastic and it’s really good to see that our athletes are getting that recognition absolutely agree um just
Quickly Janette asked a question about a consent of people in the images um I know that the the answer to that question um if you click on the Q&A tab somebody else asked that question and cas put in a response and just a link to the policy that we have about that
That’s something that I can uh pop a link into in the email I’ll go out tomorrow as well just now we’ve had a couple of questions about it um so for the next question we have Ian asking uh should you have different social media sites for members and uh for the general
Public you might have to expand on that question do you mean do you mean um different social media sites within your Club if you’re there still so I suppose it could be the difference between you know being able to share things around you know sort of Club committees versus
You know what goes out on the more public forum yes so so you could in for example have um so I know some clubs have groups um and you have to I know particularly with Facebook now you can set it up so that you have to fill out a form um for
You to be entitled to give further information about before you become a member of that group so it’s kind of more of a process you don’t just automatically like the page necessarily and then you’re admitted so you can set it up so that you have more control if
That makes sense of what information is accessed within that group and what’s shared um other examples of things we’ve done before obviously we have our core British Orient sharing Instagram profile and then we have the Find Your Way project Instagram profile said again with the Facebook um so the same for
That so you can create multiple accounts that are tied in with that um again I would be wary of the time management aspect and the resource if you have the resource by all means push forward with that um tapping in from different areas of Engagement that’s
Fantastic um but just be a bit weary about keeping on top of updating people because I think there is a danger and we we’ve even found this that if you don’t post as much those pages just become very stagnant and then people just lose interest and it’s quite difficult to get
Them back in um unless you kind of do a whole rehaul of the page um so that’s just something to bear in mind but yes you can certainly do that brilliant and um weit I have an extra question from Andy which is can you give a couple of best practice examples of
Clubs who’ve used social media to affect their newcomer participation in a big way he mentions that Lakeland orian Club are doing good things with this space but just if you have any any others that you could highlight yeah so I would look at um profiles such as uh South Yorkshire
Orienters I think I’ve um included a couple of the posts from Swansea Bay orientering Club they’ve just released they’re just so proactive on Instagram um uh deok have done some great stuff um in terms of introductory um sessions um have a look at Dent Valley orienters there’s there’s a whole
Multitude of of clubs that you can follow and I would encourage if you if you do decide for example you haven’t got an Instagram profile and you’re thinking after this okay I could do this we could post once a month on Instagram a photo um and just copy and paste any
Content we share on Facebook within the body of text let’s give it a try have a look at our followers with on our page um because you’ll be able to follow potentially seek um some of the clubs out that already on Instagram um and get that kind of rolling base um going uh
But there’s there’s there’s some great clubs with examples there’s so many that sometimes when you’re scrolling especially for us um through the feed it’s like wow they’re doing this they’re doing that and it’s just it’s amazing to see um how far certain clubs have progressed um and um social media is
Free it’s a free marketing tool obviously we’ve talked about paid ads but it’s it’s probably the best one of the best things that been has been invented in terms of prom easy promotion so so um I do I do encourage people to use it um yes I’ve looked into Tik Tok
Um we are in the process of sort of reviewing how we put together reals or videos um which I T I did mention in the slide um but Tik Tok is one of those things that we we want to tap into but if you do go on Tik Tok and you search
Orientering it’s quite there’s there’s quite it’s it’s a market that can definitely be broken we can break into we could break into it it’s just the time and the resource so we need to kind of think about how we align our ducks within a row and creating those sort of Tik toks
But we do appreciate that a lot of clubs already create reals on Instagram um with highlights from their events Snippets of videos and things like that so if if if um you feel confident enough to make a start and try Tik Tok out please by all means do and then share
With us um your success um and how you’ve got on with there um yeah excellent sounds like a Walter’s just GED himself a little homework assignment along the way from this session um I think at the moment I can’t see any more questions in the chat so
I’ll put out a uh sort of a last call for any more questions um if anybody does wake up once again in the middle of the night thinking that they’ve got to ask something um then you will have the opportunity to in the feedback form but
Also I’ll quickly um pop in the email addresses just a little bit of extra information um for this session so that includes now which I’m putting in the chat email addresses of Alex myself Howard and also where you can find all the development conference session links
Which is the page on our website and I’ll have post that in a quick second because it’s put itself decided to appear absolutely massive in that box so I’ll shrink it down a little bit um if we don’t have any more questions then I’m happy to wrap up here
Um so thank you all again for taking the time out this evening to attend the session thank you so much to Alex for all the hard work that’s got into this session I know there’s been plenty of planning pre-planning and getting everything together and it’s been a really really good informative session
Um so the next session that you can look forward to in the development conference is tomorrow and that is Hillary Palmer taking us through how to engage newcomers and get them hooked you can see that and all the other sessions in the link put into the chat and you’ll
Receive a link well a big email with a good few links in there but the YouTube video for this should be uploaded either somewhat late tomorrow night or Wednesday morning at this point um besides that and all the other uh been along the side then I think uh we can
Say yep thank you once again to Alex and have a good evening everybody thank you very much