Navigating Challenges and Innovations in the Printing Industry:
Insights from Andreas Weber and Morten Reitoft’s Discussion with Günter Thomas
Introduction
This article offers an in-depth look at the printing industry’s current state and future prospects, guided by a conversation with industry veterans Andreas Weber, Morten Reitoft, and Günter Thomas (GT). It highlights critical issues such as market challenges, innovation, quality, sustainability, and public perception in the context of the German printing industry.
Section 1: The State of the Printing Industry
The discussion begins with examining the German printing sector’s struggles, particularly the impact of rising costs and stiff international competition. Günter Thomas points out the difficulties in transferring increased operational costs to product pricing. He also mentions the burden of political decisions on the industry, such as policies affecting electricity prices directly impacting production costs.
Section 2: Innovation and Quality in Printing
Thomas emphasizes the importance of innovation in maintaining high-quality standards in printing. The conversation discusses the need for closer collaboration between designers and printers to optimize potential outcomes. According to Thomas, the lack of such interactions hampers the industry’s ability to double its knowledge sharing and advance collectively.
Section 3: The Role of Packaging Printing
The dialogue shifts to packaging printing, a significant and challenging sector in Germany. Thomas discusses how medium-sized companies struggle to keep up with global corporations’ capital and scale. He notes that despite its challenges, the luxury sector remains a vital area of focus, especially in terms of quality and innovation.
Section 4: Sustainability and the Future of Printing
Sustainability is a central theme, with Thomas advocating for environmentally friendly practices in printing. He critiques the general demonization of packaging and urges the industry to demonstrate the beauty and necessity of printed products. He also highlights the need for the industry to consider the lifecycle of products, from production to disposal.
Section 5: Engaging with the Public and Industry Image
Thomas and Weber discuss the importance of enhancing the printing industry’s public image. They suggest that the industry should more actively showcase its technological advancements and the intrinsic value of printed materials. The conversation underscores the need for the industry to step out of the shadows and assert its significance in the global market.
Conclusion
The discussion concludes with a call to action for the printing industry to embrace innovation, uphold quality, pursue sustainability, and engage more publicly. The industry faces significant challenges but also possesses the potential for growth and adaptation. The key to future success lies in balancing economic pressures with the drive for innovation and environmental stewardship, ensuring that the printing industry remains vibrant and relevant in the years to come.
Do you think that’s possible for a German printers, when you watch these movies, learn something? We all have to learn. To get inspiration, to transform it into knowledge and insight. In most cases, the printers know each other entrepreneurs very well about association work and so on. Yes, dear audience, welcome.
I am Andreas Weber and today in especially nice company next to my friend Morten. We do this format Reitoft and Weber for the seventh time in the meantime, the seventh episode. And we have a guest who is very Günter Thomas, also known as GT for short and sporty.
A true great in our entire guild when it comes to this, to produce the most of the best, as he himself would say. Hello Günter, are you doing well in Gelsenkirchen? Hello to you both. Yes, it’s raining at the moment and Schalke, which is not far from here, is in 13th place.
We’re in second place in the table, but otherwise we’re doing very, very well personally. I’m glad to hear that. Because these days, when you has to do with printed matter, including packaging printed matter, about that we want to talk about more intensively today, in all possible dimensions.
It’s not an easy business at the moment, but I think that’s true for everyone sectors of the economy, except perhaps the energy sector, which are playing dumb. but also in the packaging market, which is a gigantic market in Germany. market, with a turnover of over 35 billion euros, things are boiling.
The colleagues from Association of the Paper Converting Industry for the first time at the beginning of 2023 have to report falling sales and higher costs. And Günter, you’ve been in the business for a really long time. Not because you’re so old, but because you started so early. What are the current difficulties?
I don’t want to say the challenges from your point of view? Yes, of course I can first of all on a regional basis for Germany. The costs that we had to deal with in the last The product simply can no longer be transferred to the product.
Unfortunately, that’s the way it is in Germany. You know yourself, let’s take the electricity price on the one hand. The actual electricity price is actually quite low. But what the politicians have docked there, as they have with all the other things is simply no longer applicable to the product.
And if you make international brands, then of course you are also in international competition. This means that if you want to use the big brands in this world, then you serve them worldwide. And accordingly, there are many moments of comparison.
And, of course, the most expensive one is often the one that does not come with a quality, the last one. It’s that simple to break it down. So what happens in politics and what we are burdened with here is exorbitant. And as you just said at the beginning, it also weighs on us.
And we are often very busy for six months and then there is a break. Yes, then you only need half of the employees. That’s the way it is. Yes, that’s what it looks like. And when you say the Quality leadership ultimately prevails after all. How is quality leadership determined? Yes, respectively.
How sensitive are customers to this? Unfortunately, we have a major problem in this respect, that what is possible, what can be done, that the world’s masses are moving closer together. Let me put it this way. Even today it is still the designer is based in Denmark and the printer is based in Munich.
Yes, but the designer does not correspond with the printer in Munich, what is possible and what is not possible, but where freedom is given and restriction is required. Yes, today, as you all know, they try to regulate everything via so-called natural quartons and so on. But it is often not all
Complicated from what you imagine. Yes, and the dialog and exchange doesn’t take place that way. But this has been the case for many years, as it should have been. You just have to develop things together. So from the point of view of Sharing knowledge means doubling knowledge unfortunately doesn’t work very well.
I simply want to express that. And that means having a market that is regulated, also with the policies, as you said, and also all of this is perhaps more about money than quality, then of course it becomes so that the best printers, which must be cheaper, but at the same time
Has to make quality and therefore cannot earn so much money. Is this a correct conclusion or is it that you lose a job with the best or how do you see it? Yes, the heroes of the core business are the controllers. Unfortunately, this has to be expressed in this way.
Yes, you could do a lot more develop further with all things and there are many, many possibilities. But if you only think in terms of price, then you are only the price. I just want to, we did that once recently, a poster. I was really frustrated to see that.
Yes, where we said: Innovation and guides don’t fit into one head. I just want to put it this way. This is the hand that deals with the dollar And you try to straighten your fingers with the pliers. And on the right is the innovation on the
One side and innovation and guides do not fit into one head. No, that is correct. Yes, that’s how I see it. If you look at it this way, I ask because I have worked with a lot of Printing company from Scandinavia advertised yesterday in Berlin.
And if I also work with these print shops speak, then it is something that is the market and the controllers. But I also believe that we as Industry, we have not done enough to influence ourselves, the quality and the possibilities we have. Who is the bandit in this game? Is it the politician?
Is it the controller or is it also our event printers and our Industry that it is not good enough to acquire our qualities? Yes, in my opinion, the printing industry, I mean, that’s where The commercial printing industry has also suffered greatly as a result. I just want to emphasize this in passing.
We have also participated in Commercial printers and so on, including some larger ones. And that’s basically how it is, that you cannot develop to the extent that you would like to. on the one hand, because we need to be more in the public eye. step out and not, I say, underground
Operate in a similar way to a pipe cleaning company. Yes, what we do is really a great technology and we should not be the only ones to know that. Yes, that is also the case. You always deal with things on your own. You slap each other on the back.
It’s like two hairdressers cutting each other’s hair. Yes, and they do not contribute to the economy. Let me put it this way. And that’s the way it is. Yes, and we need to go out into the public more. At the moment, the focus is very much on packaging anyway.
We are often operating in the luxury sector. Yes, and packaging is bad in the first place. Yes, and I also notice that at some symposia. When we, we are very much in the luxury sector, because we have always worked under the motto where the eyes cannot find a foothold, the feet go further.
The Age don’t stop, the Feed go by. Yes, and that’s the way it is and will always be. I certainly believe that. Yes, and accordingly we have to stand up more. Yes, and that’s the whole issue. We are who. Yes, we have to live up to our own pride
Outside, because the products that are manufactured and that are made Without printed communication, there is nothing to sell. I have Aldi next door, I have Lidl. It’s all printed communication. Yes, and why are we, I say, going into underground, not into the light, but always underground? Yes, that is the problem.
We are who and we make brands. Yes, we make expression. And I also asked a question with the same printers yesterday because I hear what you’re saying 100 percent and I believe that youThat’s right. But if I go in with this pressure.
I have a question because you know this True Sides from the paper industry and it there is also a Powerprint, which is a magazine for fire control. It has to understand what pressure is. And I think both of them are really bad at communicating. To be honest, it is when you have a
Has greater values and you are right at the front, how should you do it? Should you play a guitar or How can the industry achieve a better Bring identity to everything? I also believe that it will be easier, to attract young people when it is better. But how should we do it?
Yes, you have to go public more. And we have been doing this ourselves for many years. and also at the time very strongly under the aegis of Adriaaner Nu-Never, who was a really great marketing manager, the was fantastic and simply, I’ll say, interesting to print again
So that today, when the aviation industry is picking up again, not every wants to become a pilot again, but no printer. And accordingly, it is of the utmost importance for us to become louder and is not just a marginal phenomenon on the market, so to speak.
I mean, you’ve just made it to the 35 billion is not pan style. You just have to see it that way. Accordingly, I say we simply have to get louder again and not, that one person within the industry is always looking at the other because we
Must be the public that we need for this, ultimately to get employment on the one hand. This is a very important situation for me. And that’s it, it’s all too quiet for me. Andreas, with Value Trend Radar, you’ve got something for In four years, you have tried to reach a completely different audience.
And I believe that you are one, and it is with a good heart that I say you are a provocateur. But how do you think one should deal with the industry? Not talking to the industry because our industry also has more identity? You actually have to do what
Günter Thomas and his team stand for creating enthusiasm. I have always tried not to focus on the printing technique. That’s what mainly happens in of communication, because there is a manufacturing industry that actually employs more people than work in the printing industry itself. If you include the paper sector.
They are all huge global corporations, who only ever talk about technical details and improvements with their customers and then also see this as market communication. That is not the case. And I have, I’m really proud of that in the just over ten years since Value Trend Radar has been around,
Over 140,000 people from almost 160 countries around the world who are interested in the medium of print, no matter what the job was. And that, I believe, is the common denominator. The common denominator is not only what we do what we can do better than others, but the enthusiasm for
Print communication in a very modern context. And what has also always amazed us is the fact that – Günter Thomas knows this too – that the print technology development has actually always played a pioneering role in everything. Whether it is the development of the TcP-IP protocol or post script and
All sorts of things, that’s something that comes, so to speak, from these highest requirements of print technology and was then also implemented in all other areas of communication. So there’s nothing behind print shops have to hide, unless they literally sell below price or only want to sell themselves on price.
That’s something that doesn’t work. It’s the enthusiasm. And I have to say that the people I know who also know Günter Thomas, who has developed a special studio, the GT Trennhaus 42, the 42 is based on the the number of the highway that passes by. Anyone who goes there has this enthusiasm.
Together we have already events, many of which were attended by people from the brand sector. And that means the evidence is there, it works. We just need more people to do it. Or am I seeing this wrong? No. I just want to put it this way. At the time, we had the
At the turn of the millennium, I had the idea of using a printing press – I am now A bit technical – a packet of nails at the front of a printing press and get a prefabricated house out of the back. We are in the millions – at the time
Only to D-Mark – funded by the Federal Ministry for the Environment. Yes, to have developed these stories. And we simply take care of ourselves in claim that if there are long machines everywhere today, whether they are in Denmark, in Brazil and wherever they are – these machines are developed here
With Heidelberg and all the others have rebuilt. That means the long machines with 15, 17 doors with all the trimmings. We made the first Duopress here. We marketed this machine with Heidelberg. The second Duopress also with Heidelberg. Since I also still have some other companies, such machines were also installed there.
Yes, and it was easy to see. That was the technical side. But what you do with this technical side you could do, you could feel the butterflies in your stomach, you could bring to the outside and the machines were built according to According to customer wishes, according to
Appearance, according to small details, yes, passion. Accordingly, the machines were and the printers have often waited to see what an engineer would build, who has never held a sheet of paper in their hands, but you have to, what people like to bring to the outside world.
Yes, and then you have to hit that. We have always said aim for the heart and hit the wallet. Yes, and accordingly, the situation was such that mechanical engineering then had to focus on the goal, on the heart and hit the wallet and not the technical we-who.
Yes, and that is how we have always acted and how we have always acted. And from that, I’ll say, great brands that you see on the shelves of the luxury industry today. It was not possible to print this before. And this is what it looked like.
Yes, and then, as I said, others came along machine factories and have copied the system. That was the case. And I was delighted to receive many hundreds of Thousands of visits during trade fairs and so on. We had thousands of visitors at the trade fairs. And that’s why we, I
Say, always have our headline: “Prant, Brands and Rock’n’Roll. That’s how it was. Simply to awaken the passion, the emotion and so on. And that is certainly, let me say, also at many symposia, so that was sometimes very difficult, Morten, because you thought you would only have rusks for dinner.
Sometimes it was very, very dry. I want it. Yes. Yes, yes. Interesting. And have I answered my question? Did you answer my question? How should we do it? I believe that when you say you have to do something then where should the money come from and who should pay for it?
Who should be the arms and legs to do these activities? Because I believe that if I go to the example in the USA, then there are women like Debrecone, for example. You have these women in print and they have made this International Print Day. They made Print Williams American and I think
Not that we have it ourselves in Europe. But maybe I don’t think it’s has a major influence with these activities in the USA. And that’s why I’m asking, because I also talked to Dr. Paul from Verbandsdruck also heard yesterday and he was, it was so
Sad what he said about the German industry that I have thought: “Okay, we no longer have a future. And I think that what you want to talk about is that if we don’t Confidence in our own company and another production, how can we make it interesting for our customers?
And if we don’t do things for customers like can we have for the societyies? And I think all that is that we I think it was since 2008 2009. I think it has been the case since 2008/ 2009, I think in Denmark, that the whole Many printers thought that was the
Financial crisis, that was the biggest problem. But I believe that the biggest problem was that a lot of people didn’t understand that in 2008 In 2009, I was 50 percent of the Western world with Internet. So Internet was the biggest problem or challenge for printers because as
Mask communication, then we have a shift from, let’s say, from a pressure bag to something that was electronic. And we may not have learned that already and may also have have not already lived and understood these changes. What do you think about this? Am I right? Yes, of course.
I can only confirm this. Let me put it like this in the confirmation. All our apprentices and trainee girls will be traveling from 1. apprenticeship year at trade fairs everywhere. So whether it’s Paris, Montecalo or Milan, so that they realize exactly what is and addressed to America. All my ladies from 1.
Year of apprenticeship over to America with Lady Day. Yes, always from good exchanges and good learning on the one hand. That’s what I mean by that. You have to go out in public. I can only confirm this. 28, 29. On the basis of this entire
Situation, that’s what it’s all about, it’s really going down. In the end, we had, I’ll say, 60 very strong interested parties, just for the configuration of our machine alone. 60 worldwide. All 60 have been canceled because of the banking crisis, nothing more was financed. It was like that.
So that was, I’d say, pretty laborious. But as I said, you can’t do it on the one hand allow you to do with these wonderful things and without these things, Print brands that you don’t go out in public. Print makes brands and somewhere you have visuality as long as with print.
That’s the way it is. Whether you buy it, whether you put it in your bag, whether you unpack it again, put it in the fridge. Print makes brands and nowhere do you have as much attention as in these areas. That’s the way it is. Yes, you encounter print everywhere.
And the commercial printers, for example, made the following mistake. They have only ever focused on what catalogs, flyers and so on are. But nobody was looking to abolish it at some point. I just want to put it this way. And nobody is interested in that anymore. And the commercial printers are so broken.
So we had here in a radius 500 commercial printers loose here in our Gelsenkirchen area. These were also all our customers for specials. They’ve all gone and we’ve noticed. First you are behind the order and then after the money. That’s how it had been. And it is all dead without end.
We have our own large bookbinders. With us, I’ll say whether the Ikea catalog, Quelle catalog, Otto catalog. We made the covers everywhere and In many cases, bookbinding processing with huge systems from Switzerland. I don’t even remember Corona Binder and everything we had and so on.
And you’ve seen it all in detail, car industry and all. And everyone then tried to partly tries to commit itself to the packaging sector. But as you said at the beginning of our conversation, it is of course the case that packaging printers
Today are determined to a considerable extent, they are of course determined by global corporations and global donors. And this is where the medium-sized Activities that we of course know very well, even here in Germany great print shops, great, so great print shops, especially in the south. And
They have a very, very difficult time keeping up, also in terms of capital in the process of following the big customers and big players worldwide. That is the topic. But I see a clear distinction here. The one thing is that the commercial sector is
Or has more or less maneuvered itself into the corner of data duplication. So it was simply the carrier material, the substrate used to duplicate data. Of course, this can easily be substituted by digital media. The paradox for me is this, when we go in the direction of packaging, labels and displays.
These are all things that appeal to all sections of the population. In other words, at the end of the day Producer of these printed materials in dialog with the entire population. But it is a silent dialog. This is how it looks. That’s the problem with this, because I
Don’t know any young people who aren’t enthusiastic about great posters, about great posts, postcards, everything that is elegantly made, including packaging of course. And I also see how many unpacking videos you have on YouTube. The people and the young people are also interested in something of good quality.
It’s interesting because you’re doing an unboxing of a new Apple product. then okay, so fantastic and it looks so good. I believe we have the right agenda for what we What we are talking about is at one moment it is quite simple, but it
Is very difficult to speak to so many people with this agenda. Because I believe that if we are one to one, then it is a very simple, simple Yes, German. So actually the paradox is, what is faked in the packaging sector arrives. Regardless of discussions, is it sustainable or not?
Because it is becoming more and more that print is more sustainable than any form of digital communication. And ultimately, print is indispensable when selling products of all kinds. This will not be taken away. So we don’t have the problem that we wouldn’t have enough arguments in favor of print.
It’s just because it’s such a silent conversation. And sometimes it’s the same, many things are kept to yourself because you think, If it remains secret, you have a head start over the others. And from my point of view, that is more targeted That’s pretty wrong, isn’t it? Günter, you’ve also partly
Complained that your ideas were stolen. But on the other hand, you’ve never had a problem to show that you can do better than the one who copies, right? Yes, that’s the way it is and you have to try it at all times. Of course, I also know the winners.
Everything is hidden thanks to FIFA. I walk behind Ukraine, behind Covid. The grandma who only gets a €900 pension also had Covid. Yes, let me put it this way, and so do we all. And those were also, let me put it this way, shitty times.
Well, I’m also traveling the world a lot, let’s say. And if you see it locked at 7 p. m. at the airport in Düsseldorf, All D2C shopsMany cosmetics companies operate via flight and beauty free stores. 50, 60 percent of their total global turnover. You have to try it out.
And if nothing works there and all the big retailers that have two thirds of their stores closed at the airports. And one of the largest Heinemann in Hamburg lost two thirds of its sales at the time. Of course we were there too.
Yes, like this, and you just have to be able to survive it. And that is the background. In other words, we have walked the path. We have made ourselves smaller. Why? Because we are therefore also 100 percent equity and not in such times with 25 percent equity, when
It’s going well and 75 percent, I’ll say debt financing. Yes, we have decided to do this, to work only in freedom and to invest in freedom. That was the most important thing for us. And not to be the greatest in the world with the one with the rucksack full of guilt.
Yes, that’s what it looked like. And that is why we are free to do so. Yes, and as I said, You had just touched on the subject of sustainability. We are now traveling a lot in luxury areas. And because we also do a lot of refining,
I think we have some of the highest refinement levels in the world and yes We also made finishing trendy, that’s where we started in 1970, yes, we are of course also at the center of this whole situation. But what we do should always end customer, i.e. the buyer, the customer.
You are worth it to me that you get the product like this. And I am allowed to use this product that you worth it to me, where I distribute all the Feelings and so on. I can’t use the product after all demonize, because demonizing is not included. The wrong food is being fed.
And this applies to a considerable dimensions the packaging sector, the high-end luxury sector, while the winners were basically really, really big at these times in the in the corrugated board sector in recent years. You have to imagine that. The winners were shipped via Amazon and the devil knows.
And when you walk into a supermarket when the individual products are unpacked, the whole Outer packaging, all corrugated board and so on and immediately laminated corrugated board. We also do a lot in the washing powder sector and so on. Yes, and these were the winners.
But the others were the losers. This is what it looked like. And therefore, I can only say, back into the light of public and not the image of a pipe cleaning company. Yes, always in the dark or like a funeral home. If you make demands, you have to live up to them.
When we are lying on the doctor’s bed, we want the best doctor. When we are on the plane, the best pilot. What do we ourselves contribute to this? And we have to ask ourselves the question for the public. Yes, and don’t let ourselves be ruined by
Of sustainability, what kind of nonsense is going on. That is exorbitant. And how puppies are demonized under completely wrong approaches. I have armed myself with a story on one side. I was at xx at lunchtime today and I got myself, what’s it called again, a Kuchenwurst, ne, Sommerwurst.
I’m on the road for 14 days, the sausage. Then you can throw them away in shops and everywhere. Yes, as the trade is naturally doing at the moment. It used to contain 125 grams or 150 grams. Now it goes down to 90 grams in some cases. So it’s getting more and more.
That’s all PET. And if you then, I’ll go to the luxury area, what’s here in PET, you can, I’ll say that, perfume brands for ten years with stories that you have been perfume, like this story that lasts 14 days. I just want to express that. And that’s where you go.
Basically, if you’re here for ten years of this on the one hand, there is the It has the same environmental impact as 14 days of block sausage. I just want to put it this way. But everything is lumped together. This is so crazy. To destroy the beauty of things.
And that is also a very, very big problem for me. I simply have to say that. Yes, and it also has another effect when you see such beautiful packaging here. That’s a gift box, Tettinja. You simply have to see it that way. Yes, and it’s wonderfully done.
We didn’t do that, but it’s wonderfully done. Charpeau! Yes, you are worth that to me. That’s a brand. Thank you very much. If you go somewhere once a year for your birthday, Yes, then you’re not giving away a bottle of XL for €3.90, you’re worth more. And this value of breaking everyone
With all the trimmings, I think that’s presumptuous. And this also applies in a considerable dimensions, I say the good cardboard printers worldwide. This is what it looks like. Günter, how do you tell your story to your customers and brochures? Is this with samples that you produce or with customer samples?
Or how does that work for you? So that’s why I did it just like this a bit of a sweat because, as you know, we have to move. There is a completely new situation. Let me put it this way, we do a lot of self-promotion. Here, for example, is a very sustainable self-promotion.
Yes, we call this the GTM process, so the, sorry, the GT Transfer Metal process. Maybe you can tell others again hold a bit over the back and so on. So that means if you use PET film for this, We have developed a metal process in which we use only the silver pigments.
And the film is rewound and then recycled. And basically, the actual carrier then ultimately becomes processed into other products, whether it’s garden benches and so on. But that is guaranteed. But as I said, there are others situations and we are very much involved in advertising. That just means,
That we are basically doing exactly the same thing in green. are that commercials on the one hand and Morten knows everyone who deals with print I learned it from PIKA on – no color lies. Especially not black. That’s why we always do So you have
Yes no foil, no nothing, no foil stamping. Nevertheless, we have foil-companies everything, embossing foils. That’s what they call it now, transfer metal. And this is only printed, this non-foil metal? No, this is no longer a film, we have developed it all. We were always very strong in the
Development, whether machine development or new technologies and so on. And just as the first German brand, the old 4711 brand, we have an excellent connection to it. This is no longer a film. So, we are working on this, also with many other brands. But it doesn’t happen overnight.
It doesn’t work with forbidden and this and that and so on. And above all, I always have one comment. People have always done one thing, They have always produced, produced, always into the world. But what they did, they did never thought about how to break down what is produced?
So how does it get back into the cycle? Whether they are cardboard manufacturers and the devil knows. Everyone knows that the cup contains a foil. otherwise the soup would run down your pants. And you simply have to go there. I earn very well from coated
Cartons that are at the bottom, i.e. as cups and the devil knows. But I also have to work somewhere for the Disposal, I say, I have to do that too. If you go somewhere to McDonalds or somewhere and then see when
One eats for a quarter of an hour, then all of a sudden there’s such a pile – yes, I have to be honest, especially with young people in many cases. a pile that they leave behind and leave on the table with everything.
Then you can do such beautiful things with it for 20 years, which because a pile of food is left lying around for a quarter of an hour. And that is the issue. We have to differentiate ourselves and not be influenced by some weak-minded people who don’t
In German, they say here in the Ruhr area that you’ve got it in the head. And there, I say, to be demonized and the whole industry suffers as a result. And that’s where I go through the roof, to put it bluntly. Günter, if it is possible,
Then I would like to visit you with my FIM team, because we only have online and I would love to talk to you and learn a lot from you. of the sample, because I think that’s right. I believe that it goes beyond the fact that you have to produce something that has a
Life-Span, this is not just a minute, but there must be something in the I believe that, like St. Jobs has said that he would like to be a wanted to do something with the whole universe. And I believe that we as an industry We can see it here that you and your company
They do something, they do something that the agenda tries to be not only cheap, but also beautiful. Yes, as I said, the one where you turn around. Everything around us does that. Yes, you can do many things that existed ten years ago,
You can no longer I’m telling you, the Apple wouldn’t have in its design, design is the number one economic factor. Many years ago, Apple would not have the box with the crate, they would be broke today. They would be bankrupt today. Stief’s jobs wouldn’t even exist and so on.
You just have to come up with something but only you can’t hide it in your safe deposit box. You have to go public with it. And that is the essential thing for me on the one hand. We have already discussed this topic tomorrow with Andreas Webe and recently
Klaus Peter Nikolai had also written a wonderful article under from the point of view of: “When will we finally get up again? Yes, and it can’t be all that We have to go further, so that we end up hiding ourselves. That is not possible. And I am very grateful to you for that
And you’re welcome, Morten, you can also come when you want, if I don’t I am currently in Africa with my children’s foundation, yes, I would love to come. We always call it a home game. And that is always very, very important that we start and begin when we
Themselves at their own congresses and everywhere. Yes, that’s how it looks. But we want We want to visit you and make a movie and talk to you. Because I think that’s very important. And I also think maybe that was an idea of yours, Andreas, that we should make a movie of Günter,
Because you said yes, GünterKindert known for many, many years. Yes, and I think that’s a good thing now that we have spoken in this round and that as many people as possible also will achieve, because we can state today, CMYK loveless, as I always call it, is simply dead.
These are those quickly scribbled Printed matter, which usually no longer generates any profit. They simply cover their costs, towards what really generates value for everyone and creates enthusiasm. And in this respect, many thanks, dear Günter, for taking the time and also you, Morten, because the contact wasn’t there yet.
I am very pleased that we are now networked, so to speak. It was fantastic, Andreas and Günter. I’m very glad that we met, Günter. Thank you very much. I also have to thank you. Above all, it is important to me that we are ultimately there in this
Importance, I would say, to build a broader platform. Yes, we have the power to do this overall and then we should do it. Yes, and that would be, let’s say, very, very important and close to my heart. That makes me very happy, dear audience. I think you’re excited too.
And our common motto can now be be: “Do good and talk about it loudly. And with this in mind, once again Thanks to the group and we are happy to continue. All my love. All the best for you. And have a nice day. All the best, have a nice weekend. Still has everything.
Bye, bye. Bye, bye. Bye. Thank you very much for both of them. Bye. Bye bye.